Women in Business Pavilion Has Become a Staple at the D2C Convention

by Vi Paynich on Jun 30, 2016 12:00:00 AM D2C Convention, DRTV

The Women in Business Pavilion will once again take its place prominently on the show floor of the 2016 ERA D2C Convention, September 13-15 at the Wynn Las Vegas. For the past several years, the Pavilion has been a fixture—something attendees have become familiar with and even come to expect at D2C.

What makes this particular exhibit so special?
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What ERA Membership Has Brought Me

by Curtis Kleinman on Jun 29, 2016 12:00:00 AM D2C Convention, ERA News, Committees & Councils

Here are four key benefits that my membership with the Electronic Retailing Association has brought me and my company.

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ERA’s TV Council Explores Online vs. TV on June 30 Call

by Caitlin Haire on Jun 28, 2016 12:00:00 AM Committees & Councils, Digital Marketing, DRTV, e-Commerce

Join the TV Council this Thursday for our monthly call as we tackle the topic, Online vs. TV. We’ll take a deep dive into questions such as, “What level of online activity are agencies and marketers utilizing to reach the consumer in a television environment that is becoming even more fragmented?” and “What does that offline/online relationship look like, and how does that affect the overall campaign ROI?”

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Enforcement Goes Global

by Lesley Fair on Jun 27, 2016 12:00:00 AM Advocacy, e-Commerce, International

Your supply chain is global, and chances are that your customer base is, too. International commerce has become business as usual for most direct response marketers, and international consumer protection is a growing part of the mission of the Federal Trade Commission (FTC). How does FTC promote consumer interests in the borderless world of online commerce? Through effective law enforcement and stepped-up cooperation with the agency’s global counterparts.
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D2C: Masters Series Education Takes Omnichannel to New Heights

by Vi Paynich on Jun 24, 2016 12:00:00 AM D2C Convention, Masters Series

ERA is gearing up for a great D2C conference featuring educational content presented by some of the best and brightest experts in the industry. Our Masters Series sessions will bring you up to speed on the latest strategies and best practices for navigating your business in today’s omnichannel world.

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A Boomer’s Guide to Snapchat

by Peter Koeppel on Jun 23, 2016 12:00:00 AM Digital Marketing

Early this year Statista reported that apps available in the Google Play store had surpassed 2 million choices, so breaking through is a rarified feat akin to successfully scaling Mt. Everest. Enter Snapchat, which, according to its own reports, has 100 million daily active users that represent some 18 percent of all U.S. social media users. Snapchat allows users to send photos and videos that disappear after a few seconds of the intended recipient viewing them. Alternatively, users can add their images to craft their own personalized “story,” which consists of a 24-hour archive that can be served up to the world or just to those who follow an individual’s feed, before it, too, “disappears.”

Baby boomers, already weary from trying to keep up with LinkedIn, Facebook, Twitter, and the like, may wonder—what is all the fuss about? And, as marketers and advertisers may wish to know: are their opportunities to leverage the popular platform to reach younger audiences, such as the demographic aged 18-24 who comprise nearly half of the app’s audience?

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ERSP Aims to Bring Broader Awareness About Self-Regulation

by Jessica Grodzki on Jun 22, 2016 12:00:00 AM ERSP, Advocacy

Following a successful conference in May, ERSP is continuing to make a concerted effort to increase program awareness by reaching out to more regulatory organizations. Next month, ERSP Director Peter Marinello will attend the Conference of Western Attorneys General (CWAG) Annual Conference in Sun Valley, Idaho, from July 17-20.
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Millennials & Mobile Payments: What Is the Price of Convenience?

by Matthew Katz on Jun 21, 2016 12:00:00 AM Digital Marketing, Consumer Behavior, Support Services

We live in an age of accelerated technological advancement. With everything they need right at their fingertips, Millennials are having a major influence on a rapidly evolving consumer landscape. A force of 80 million Americans born between 1981 and 2005 with real spending power increasingly prefer mobile payments via smartphones and tablets over brick-and-mortar shopping. Gone are the days of hanging out at the mall. This trend is changing not only the way merchants must connect with customers, but how goods and services are being bought and sold on a grand scale.

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Giant Spoon to Keynote 2016 ERA D2C Convention

by Vi Paynich on Jun 20, 2016 12:00:00 AM D2C Convention, ERA News

ERA is excited to announce that Mikael Greenlief, director of strategy at Giant Spoon, will present this year’s D2C keynote presentation entitled, Connected Storytelling - Leveraging Digital and Data to Move Beyond Powering Ads, on Wednesday, September 14, 2016 at the Wynn Las Vegas.

Regarded as an everything agency, Giant Spoon embraces the digital culture and believes in an idea-centric strategy, where the idea is the strategy amplified through content, technology, and media. MediaPost honored Giant Spoon as “Creative Agency of the Year” for 2014 and 2015.

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[Q&A] How Can the Industry Safeguard Against Heightened Regulatory Scrutiny?

by Electronic Retailing Association on Jun 17, 2016 12:02:14 AM Advocacy, Support Services

Recently, ERA spoke with Manatt’s Richard Lawson, a partner in the firm’s Consumer Protection practice, who, until recently, was Director of the Consumer Protection Division for the Florida Attorney General, about a fundamental part of the direct response ecosystem—payment processing services. Lawson shared his perspective on why enforcement efforts are picking up in the sector and the best ways processors and independent sales organizations (ISOs) can protect themselves in light of heightened regulatory scrutiny.

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ERA’s Digital Road Show in Austin Is a Success!

by Jim Perrus on Jun 16, 2016 12:00:00 AM ERA News, Digital Marketing

On the heels of a strategic alliance with the Internet Retailer Conference and Exhibition (IRCE), ERA has continued to increase its focus on e-commerce retail by debuting the Digital Road Show Series in Austin, Texas. This series gives traditional direct response industry leaders an exclusive opportunity to connect with e-commerce companies in growing markets such as Austin.
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Trigger Happy

by Rick Petry on Jun 15, 2016 12:00:00 AM DRTV

Good advertising engages its audience on both a rational and emotional level, using a series of levers—or triggers—in an attempt to persuade prospects to buy a product or service. Tactics run the gamut, from the formulaic approach of many “As Seen On TV” pitches to Super Bowl commercials that rely on creative ploys that are often completely tangential to what’s being sold in an effort to arrest attention by any means necessary.

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VR-commerce: The Evolution of Digital Payments

by Joe Kleinwaechter on Jun 14, 2016 12:00:00 AM Digital Marketing

Time and again, emerging technologies have helped redefine the shopping experience. Soon after desktop computers introduced the idea of online shopping, smartphones, and tablets ushered in an era of mobile commerce (m-commerce) that has since captivated consumers. In 2015, m-commerce accounted for roughly one-third of all online sales.

But while retailers look to take advantage of this growing trend, yet another innovative piece of technology sits on the horizon, promising to change shopping as we know it.

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The Classically Great Salesman’s Guide to Video Conversions

by Sean Fay on Jun 13, 2016 12:00:00 AM Digital Marketing

Writing and creating videos might sound like fun and games, but if you’re looking for a return on all that time and money…

…best to heed the advice from folks who know how to persuade.

Those who know how to get “yes’s” and measure a return on their efforts.

The ones many of us have grown to hate at our doors over the years…

The ones on TV telling you “But wait…there’s more!”…

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What’s ERA Good For, Anyway?

by Chuck Wilkins on Jun 10, 2016 12:00:00 AM ERA News, Committees & Councils, ERSP, Advocacy

If you have worked in electronic retailing for any amount of time, you have either asked this question or been asked by someone in the industry. It’s an appropriate question to ask. We face a period of change. Our industry, our association, and even our companies are changing, and it is not always clear that the strategies that have worked for the past 25-plus years will remain viable.

So, what is ERA good for? The answer is many of things, especially in times like these.

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Olympic Efforts

by Eddie Wilders on Jun 9, 2016 12:00:00 AM DRTV

Having gone to college in the frigid Hudson Valley made me appreciate the spring and summer months that much more. That meant wearing shorts to class in April when the temperature was a balmy 58 degrees, or having a party in the park around a bonfire. Whatever the case, the months of May, June, and July were precious to us Upstaters.

Direct marketers also treat these months as precious. There are plenty of moments in May, June, and July when people are watching new television programming, the cost of inventory is lower than usual, and the beginning of the third quarter brings higher response levels.

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ERA Invites D2C Attendees to Tee Off in the Desert

by Electronic Retailing Association on Jun 8, 2016 12:00:00 AM D2C Convention, ERA News

ERA is hosting the D2C Golf Tournament during the 2016 ERA D2C Convention. Join us on Monday, September 12 at the Painted Desert Golf Club in Las Vegas for what’s sure to be a fun and relaxing day on the greens.

Established in 1987, Painted Desert Golf Club Las Vegas boasts a 6,781-yard layout that is regarded as the original desert-style layout in Las Vegas.

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Best Content Marketing Strategies to Boost Sales Conversions

by Monica Eaton-Cardone on Jun 7, 2016 12:00:00 AM Digital Marketing

By now, most businesses involved in both B2B and B2C sales understand the value of content marketing. By providing consistent content via platforms including social media, blogs, white papers, videos, and infographics, companies can engage their customers with the kind of information that boosts traffic and drives sales.

However, businesses need to leverage that content effectively in order to yield results.

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[Opinion] This Year, Politics Is All a-Twitter

by Bernard Perrine on Jun 6, 2016 12:00:00 AM Digital Marketing

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.

In case you hadn’t noticed, we’re in the midst of a presidential election. Donald Trump is the Republican Party nominee and Hillary Clinton and Bernie Sanders are battling to be the last candidate standing for the Democrats. Much has been written about the uniqueness this season of the people vying for office: brash businessman and reality TV star Trump; Vermont’s junior senator, Sanders, who has only officially been a Democrat since last year; and Clinton, plagued by email scandals and more. But for all the dramatic twists and turns that have played out in the news, one thing that hasn’t been touched on greatly has been the role social media has taken.

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ERSP Looks to Boost Engagement Following a Successful ERSP Summit

by Jessica Grodzki on Jun 3, 2016 12:00:00 AM ERSP, Advocacy

Last week, ERSP held its annual ERSP Summit in Washington, D.C., in conjunction with ERA’s Government Affairs Fly-In. Over the course of the afternoon, attendees heard from legal professionals, industry leaders, and the FTC about the past, present, and future of direct response advertising self-regulation. It was a great afternoon full of engaging and thoughtful conversation about the industry and what lies ahead. ERSP would like to thank the ERSP Summit sponsors: Frankfurt Kurnit Klein & Selz, PC; Invictus Law; Locke Lord LLP; Manatt, Phelps & Phillips, LLP; and Venable LLP.
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[Opinion] Field Report: Are Details Really Divine?

by Jordan Pine on Jun 2, 2016 12:00:00 AM DRTV

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.

“God is in the details,” said the German architect Ludwig Mies van der Rohe. Or was it the French novelist Gustave Flaubert? Or Michelangelo? Historians aren’t quite sure, but what is certain is that this idea has become deeply ingrained in the American psyche.

In the field of late, I have dealt with no less than three different marketers who wholeheartedly agree with this axiom.

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Let’s Talk About Order Attribution on a Drive-to-Web Campaign

by Shannon Nelson on Jun 1, 2016 12:00:00 AM ERA News, Committees & Councils, Advocacy, DRTV

In DRTV, you’ve probably worked on a campaign that includes a URL in the commercial. Because who doesn’t have a website these days?! If you haven’t worked on a campaign of this nature, you’ve seen a spot on TV with a URL, so you know this call-to-action is here to stay. In fact, it’s growing!

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How Will Virtual Reality Technology Impact Digital Marketing?

by Joe Arduini on May 31, 2016 12:00:00 AM Digital Marketing

When Mark Zuckerberg took the stage during Samsung’s Unpacked at Mobile World Congress in Barcelona, he walked past a convention hall filled with attendees “plugged-in” to Samsung’s Gear Virtual Reality (VR) headsets.

This one scene spoke volumes about the future of VR technology.

With virtual reality adoption and consumer accessibility increasing, 2016 may be the breakout year for “the next platform” of technology as explained by Zuckerberg.

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Business Travels

by Ian P. Murphy on May 27, 2016 12:00:00 AM ERA News, DRTV, International

Each year, ERA Europe stages the Electronic HomeShopping Conference (EHSC) to bring together the movers and shakers of the teleshopping business in the EU and beyond. And while the European show has been growing in recent years, there’s one thing it’s always lacked—an award to recognize excellence in direct response television. “We are a TV-based industry and yet, we don’t have any awards,” laments Julian Oberndöerfer, executive director of ERA Europe.

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Government Affairs Fly-In 2016: Experts Talk Policy & Presidential Politics

by Vi Paynich on May 26, 2016 1:00:13 AM ERSP, Advocacy, Self Regulation

There was a definite buzz in the air at the ERA Government Affairs Fly-In 2016, which took place on May 25 in Washington, D.C. Not only were attendees ready to hear the latest on Operation Choke Point and FTC policy surrounding digital media, but they were also excited about discussing this year’s Presidential race and what the outcome might mean for our industry.

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Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.