Three Dynamic Sessions at GIS 2018 You Won’t Want to Miss!

by Vi Paynich on Feb 21, 2018 11:18:32 AM Great Ideas Summit, DRTV, Retail

If you’re attending the Great Ideas Summit 2018, be sure to set aside room in your schedule for education. This year, the Electronic Retailing Association will present three Dynamic Knowledge Sessions on Tuesday, February 27, in the Mona Lisa room of the Eden Roc Miami Beach Resort. 

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The State of Chargebacks: 8 Key Lessons for Retailers

by David DeCorte on Feb 20, 2018 12:25:30 PM e-Commerce

The future looks bright for the eCommerce market. Global online sales are projected to reach nearly $4.5 trillion a year by 2021. Millions of interconnected shoppers, especially those in fast-growing overseas markets, are hungry for consumer goods. New customers connect with retailers every day through developing channels, opening new opportunities to collect data and market to buyers on a personalized level.

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Friday Forecast: When Customer Service Does a Disservice

by Rick Petry on Feb 16, 2018 11:50:20 AM Customer Service

Have you ever wanted to do business with a company, but they made it so difficult you finally just gave up? Such was my experience recently when, in the hunt for a new desk, I encountered Restoration Hardware, now known by the acronym RH which, based upon my experience might as well stand for “Really Hard [to do business with].” While I’m sure recounting my travails will be cathartic, my real purpose here is to draw invaluable lessons that any marketer can apply, including the aforementioned purveyor of designer goods.

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Is Bipartisanship Re-Blooming at the FTC?

by Bill McClellan on Feb 14, 2018 4:18:18 PM Government Relations

The Federal Trade Commission (FTC) has always had a reputation for bipartisanship among the commissioners and other leadership staff. As we have previously reported, there are currently four open positions on the Commission out of a total of five spots. Over the past year, there has been the question of whether the well-deserved reputation of working together across party lines would hold in this era of hyper-partisanship.

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Do You Know About the New General Data Protection Regulation?

by Bill McClellan on Feb 8, 2018 12:21:59 PM data breach

Last week I had a call about the new European Union General Data Protection Regulation (GDPR). It is a European rule that goes into effect on May 25, 2018, that could potentially effect companies worldwide.

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Friday Forecast: Super Bowl Ads' Mixed Bag of 'Super Duper' Tactics

by Rick Petry on Feb 2, 2018 9:01:00 AM Advertisements

Happy Groundhog Day! Not to be confused with the other Groundhog Day coming this Superbowl Sunday. No, I’m not talking about the New England Patriots' uncanny ability to pull out the win no matter the odds. I’m referring to the annual (and typically predictable) advertising derby which many speculate is half the reason why an audience of over 100 million are expected to tune in.

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Online Sales Tax Update

by Bill McClellan on Jan 31, 2018 12:30:13 PM Government Relations

Earlier this year, ERA issued a press release with my reaction in response to the Supreme Court’s decision to review of its Internet Sales Tax rulings. Specifically, the court granted a petition for certiorari in South Dakota v. Wayfair, Inc., Overstock.com, Inc. and Newegg, Inc.

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Friday Forecast: Meltzer Media's Petra Gopfert Shares 5 Fast Takeaways Regarding the Impact of Social Media

by Rick Petry on Jan 29, 2018 1:19:14 PM Social Media

This is one of an occasional series featuring direct marketing leaders who will share five key insights they have learned from their career in marketing and advertising. Recently your Friday Forecaster sat down with Petra Gopfert, VP of Retail Operations for New York-based Meltzer Media.

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Friday Forecast: Koeppel Study Proves DRTV's Power to Drive Web Traffic

by Rick Petry on Jan 19, 2018 10:52:39 AM Marketing

Direct marketing agency leader Peter Koeppel of Dallas-based Koeppel Direct has published a rather remarkable article in Forbes entitled “Measuring TV Advertising’s Impact On Website Traffic” that makes a definitive case for DRTV’s unmatched ability to drive traffic to an advertiser’s website.

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FCC Revives Its Own Native Advertising Rule: Sponsorship Identification

by Ian D. Volner and Kathleen K. Sheridan on Jan 17, 2018 2:40:45 PM Government Relations

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The FCC’s Sponsorship Identification Rule is a close, perhaps neglected cousin of the FTC’s Enforcement Policy Statement on Deceptively Formatted Advertisements, i.e., its Native Advertising Guide. Nevertheless, the FCC’s latest enforcement action demonstrates how failure to follow the rule can result in penalties far larger than any imposed to date by the FTC.

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Multi-Level Marketing in the FTC’s Sights

by Bill McClellan on Jan 11, 2018 3:39:03 PM Government Relations

Over the years working at ERA, I have developed a long standing tradition to start the new year. After returning to work from vacation I keep an extra close eye on the Federal Trade Commission (FTC)’s website and announcements to see what they have announced as priorities in the year to come.

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The FTC’s Blurred Lines Report

by Bill McClellan on Jan 4, 2018 4:02:24 PM Government Relations

Sitting here in the Washington D.C. area during this year’s “bomb cyclone” blizzard, I am really looking forward to visiting the warmer climate of Miami, Florida for ERA’s 2018 Great Ideas Summit scheduled for February 26-28 at the Eden Rock Hotel.

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Net Neutrality: From Rules to Enforcement

by Richard P. Lawson and Lisl J. Dunlop on Dec 20, 2017 11:00:43 AM Government Relations

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic
Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the
Electronic Retailing Association.

To say that strong passions have surrounded the recent Federal Communications Commission (FCC) vote to reverse 2015’s net neutrality rules is putting it mildly.

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Thank God I Own a Drone

by Collette Liantonio and Collette Stohler on Dec 19, 2017 1:02:20 PM Digital Marketing

After 35 years as a creative director and writer in DRTV, many would consider me to be a direct response expert. When my daughter, Collette Stohler, invited me to critique her social media postings for a prominent shoe company, I felt my insight would be invaluable. Collette and her husband Scott are travel journalists and social media influencers on Roamaroo.com.

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Why Aren’t Companies Giving Year-Round?

by Tony Riccardi on Dec 18, 2017 3:47:23 PM Trends

Many companies hold out on charitable giving for the entire year, until a disaster, a Thanksgiving food bank or a Q4 tax break. Americans even created #GivingTuesday to increase the number of donations non-profit organizations receive after Americans purchase gifts on Black Friday, followed by Cyber Monday.

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Friday Forecast: Mad Men, Brave Women, and the Shame of a Nation

by Rick Petry on Dec 15, 2017 9:25:06 AM Marketing

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.

Seemingly every day now, news of another man’s sexual misdeeds is exposed in the media by women finally emboldened to come forth and tell their truth. The result is swift justice, as reputations, careers, and marriages are flushed down the toilet in the blink of a 24-hour news cycle.

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Net Neutrality Day for the Direct Response Industry

by Bill McClellan on Dec 13, 2017 11:28:35 AM Government Relations

A while back, I blogged on the pending Net Neutrality action by the Federal Communications Commission (FCC). FCC Chairman Ajit Pai has announced plans to upend the current FCC Net Neutrality protections finalized in 2015. That effort, slated to start Thursday, December 14, is expected to result in an adverse ruling for our industry.

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This Holiday Season, it’s Mobile Commerce or Bust!

by Teresa Zobrist on Dec 11, 2017 11:31:13 AM Digital Marketing, e-Commerce

According to the CMO Council, mobile e-commerce will contribute 24.4% to the total revenue of the e-commerce sector by the end of 2017. Mobile-first design is imperative in the website development to position retailers to capture this market share.

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Friday Forecast: One of Our Own Captures the Spirit of the Holidays

by Rick Petry on Dec 8, 2017 1:48:07 PM Marketing

This week your Friday Forecaster takes a slight departure from his regular blog to share a video featuring one of ERA’s own. Pitchman extraordinaire Anthony “Sully” Sullivan is part of an initiative called “Layaway Angels.”

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A Busy Fall for Direct Response & Government Affairs

by Bill McClellan on Dec 6, 2017 12:11:14 PM Government Relations

It has been a busy fall for ERA’s government affairs efforts! It seems like just yesterday that we were all gathered together as an industry at the D2C show in Las Vegas.

Last week, I was in NYC with the board of directors for a town hall meeting to get industry feedback on our members’ concerns followed by our annual NYC reception. It was a great event and I enjoyed catching up with everyone who was able to make it.

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Should You Use Your Debit or Credit Card for Your Holiday Shopping?

by Suresh Dakshina on Dec 5, 2017 10:18:07 AM e-Commerce, Retail

It's been a year of data theft. In the wake of Equifax, Deloitte, SEC and other major security breaches, the personally identifiable information of millions of people has been put in jeopardy. Against this backdrop, the imminent holiday shopping season – from Black Friday to Boxing Day – may look positively menacing to consumers and businesses alike.

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One is No Longer the Loneliest Number

by Robin Stone on Dec 4, 2017 10:26:57 AM Customer Service

With the revolution in social media and online communication, one is no longer the loneliest number. One customer is no longer just one customer. 

Any one customer can influence great numbers of others through their use of social media platforms as well as a wide and growing range of review options, comment boards, hash tags, and discussion forums.

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Friday Forecast: Pitch Perfect: 5 Key Takeaways from Boardwalk Brand's Lindsey Brooks

by Rick Petry on Dec 1, 2017 3:08:42 PM Marketing

This is one of an occasional series featuring direct marketing leaders who will share five key insights they have learned from their career in marketing and advertising.

This week your Friday Forecaster engaged Lindsey Brooks, product sourcing guru and CEO of Boardwalk Brand in a discussion about marketing products amid an era dominated by social media and persistent change. Lindsey’s wide-ranging career began pitching products at fairs, trade shows, and on TV. 

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Net Neutrality is Back

by Bill McClellan on Nov 29, 2017 11:20:43 AM Government Relations

Many of you might remember ERA’s Net Neutrality 'Ninja.' For those who do not, Net Neutrality has been an ongoing battle between Internet Service Providers (ISPs) and the folks like us - ERA members who use the ISPs’ “pipes” to connect with each other and customers alike. This policy battle has been going on for years. There was a lull in the action during the Obama administration when the FCC codified Net Neutrality principals into FCC regulation. But now it’s back....

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Equifax – The Continued Fallout

by Srii Srinivasan on Nov 27, 2017 12:40:02 PM data breach

There is no way to overstate how bad the Equifax breach was. Even though it was announced during the same month as mega-breaches from SEC and Deloitte, this one stands out. The consumer records of over 145 million people were stolen and, as Paul Stephens, director of policy and advocacy at the Privacy Rights Clearinghouse puts it, we'll be feeling the effects for "essentially a hundred years, until everybody is dead that was exposed by this breach."

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Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.