17 Reasons to Visit the D2C Learning Lounge

by Vi Paynich on Oct 1, 2015 6:36:52 PM D2C Convention

Is your conference schedule jam-packed? Can’t spare hours for education at the D2C Convention? No problem. ERA has made education accessible on the show floor in the D2C Learning Lounge, which is located in the Latour Ballroom. Select from 15-minute and 30-minute sessions on Wednesday and Thursday.

To make it even easier for you to squeeze in a session or two, we’ve created five helpful topics: Data, Media and Attribution; Direct Response Strategies; New Channels for New Revenue; Social Media; and Understanding Today’s Consumers.

Still not convinced? Here are 17 reasons why you should make time for D2C education…

Wednesday Sessions

1. Keeping Pace With an Omnichannel Customer

9:30 a.m. – 9:45 a.m.
Speaker: Tod Yazdi, TAGG Logistics

2. Don’t Forget the Basics When Developing a Multichannel Plan

9:45 a.m. – 10:00 a.m.
Speaker: Hank Cohen, WindStar Media

3. Optimize for the World’s Largest Product Search Engine – Amazon.com

10:00 a.m. – 10:30 a.m.
Speaker: Nathan Grimm, DNA Response, Inc.

4. Retail Synergy Between Broadcast and Digital Advertising

10:30 a.m. – 10:45 a.m.
Speaker: David Alpern, Media Partners Worldwide

5. The Never-ending Story: Creating an Engaging Brand

10:45 a.m. – 11:00 a.m.
Speaker: Rick Petry, Rick Petry, Creative Writer, LLC

6. Evaluating the Impact of Your Multichannel Strategy

11:00 a.m. – 11:30 a.m.
Speaker: Rick Child, Media Horizons, Inc.

7. Forget What You Think You Know About Radio

11:30 a.m. – 11:45 a.m.
Speaker: Glenn Rosenberg, Power Media

8. The Layer Cake - Using Communications to Drive Sales

11:45 a.m. – 12:00 p.m.
Speaker: Beth Vendice, Mercury Media

(Note: Beth Vendice replaces speaker Andrew McLean.)

9. The Future of Social Commerce: Increasing Conversions

1:15 p.m. – 1:30 p.m.
Speaker: Rey Pasinli, Total-Apps, Inc.

10. Surprise & Delight: Best Practices for Wowing Customers

1:30 p.m. – 1:45 p.m.
Speaker: Steven Feinberg, SF Video

11. Can You See Your Audience Now? TV Advertising Trends Visualized

1:45 p.m. – 2:00 p.m.
Speaker: Dan Ackerman, AOL

12. Modern Marketing: Are You Meeting the Connected Customer’s Expectations?

2:00 p.m. – 2:30 p.m.
Speakers: Sam Espinosa, Next Caller; Jeff Kirchick, Next Caller

13. Mining Big Data to Deliver Bigger Results

2:30 p.m. – 3:00 p.m.
Speaker: Lucio T.I. Maramba, Dial800

Thursday Sessions

14. Dead Air Calls: What You Need to Know

10:30 a.m.-10:45 a.m.
Speaker: Shannon Nelson, REVShare/Lead Generation Technologies

15. Heavenly Marriage: Converging TV & Mobile-Video for Improving Your ROI

10:45 a.m. – 11:00 a.m.
Speaker: Greg Sarnow, Direct Response Academy

16. Backend Bloopers IV

11:00 a.m. - 11:15 a.m.
Speakers: Ayal Latz, a2b Fulfillment, Inc.; Debbie Skerly, a2b Fulfillment, Inc.

17. What Is Amazon Up To? The Future of Big Data

11:15 a.m. – 11:30 a.m.
Speaker: Brad Brown, Intelivideo

For more information about the Learning Lounge sessions, click the link.

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