[1991] Thighmaster Infomercial Made Suzanne Somers a DRTV Icon

by Vi Paynich on Mar 12, 2015 3:00:00 AM DRTV, ERA 25th Anniversary

ThighmasterInfomercialMakesSuzanneSomersaDRTVIcon_2-955186-editedHave you heard the news? Suzanne Somers has joined the cast of Dancing with the Stars season 20. That's right…the 68-year-old will be competing against dancers more than half her age, but that's not likely to deter her at all. Somers has been an advocate for health and fitness for decades. And to those in direct response, she will forever be known as the DRTV icon who taught us how to "squeeze" our way to shapely hips and thighs!


Watch this classic Thighmaster infomercial from 1991.

If you have a story, video, or photos you'd like to submit to ERA's Memory Lane, please email them to marketing@retailing.org, and you could be featured in our next weekly post!

Photo credit: s_bukley / Shutterstock.com

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