[1991] Thighmaster Infomercial Made Suzanne Somers a DRTV Icon

by Vi Paynich on Mar 12, 2015 3:00:00 AM DRTV, ERA 25th Anniversary

ThighmasterInfomercialMakesSuzanneSomersaDRTVIcon_2-955186-editedHave you heard the news? Suzanne Somers has joined the cast of Dancing with the Stars season 20. That's right…the 68-year-old will be competing against dancers more than half her age, but that's not likely to deter her at all. Somers has been an advocate for health and fitness for decades. And to those in direct response, she will forever be known as the DRTV icon who taught us how to "squeeze" our way to shapely hips and thighs!

 

Watch this classic Thighmaster infomercial from 1991.

If you have a story, video, or photos you'd like to submit to ERA's Memory Lane, please email them to marketing@retailing.org, and you could be featured in our next weekly post!

Photo credit: s_bukley / Shutterstock.com

Vi Paynich's blog
Get a2bFilfillment's FREE Ultimate Guide to Fulfillment e-Book
 
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now!

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.