[2002] Getting in Touch with the Feminine Side of DRTV

by Megan Becker on Mar 19, 2015 11:14:00 AM ERA 25th Anniversary

The ladies of DRTV kicked off the 2002 ERA Annual Conference & Exposition (now the ERA D2C Convention) with a general session that highlighted the entrepreneurial spirit of the direct response industry. Their session titled "Get in Touch with Your Feminine $ide" showcased the women executives who shared their insights about marketing to women, and identified key trends impacting the industry.

Take a look at these throwback photos from the session!


Pictured above with their companies at the time: 

Tara Borakos, Tara Productions; Denise DuBarry Hay, Thane; Victoria Jackson, Victoria Jackson Cosmetics/Guthy-Renker; Karla Crawford Kerr, Hawthorne Direct; Fern Lee, GoodTimes Entertainment; Collette Liantonio, Concepts TV Productions; and Dena Levy, Two-D Productions

Then Tim Hawthorne of Hawthorne Direct joined in on the fun!



Do you have photos from past ERA events? Do you want to be featured in our 25th Anniversary Memory Lane series? Send your photos and memories to marketing@retailing.org!

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