[2002] Getting in Touch with the Feminine Side of DRTV

by Megan Becker on Mar 19, 2015 11:14:00 AM ERA 25th Anniversary

The ladies of DRTV kicked off the 2002 ERA Annual Conference & Exposition (now the ERA D2C Convention) with a general session that highlighted the entrepreneurial spirit of the direct response industry. Their session titled "Get in Touch with Your Feminine $ide" showcased the women executives who shared their insights about marketing to women, and identified key trends impacting the industry.

Take a look at these throwback photos from the session!

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Pictured above with their companies at the time: 

Tara Borakos, Tara Productions; Denise DuBarry Hay, Thane; Victoria Jackson, Victoria Jackson Cosmetics/Guthy-Renker; Karla Crawford Kerr, Hawthorne Direct; Fern Lee, GoodTimes Entertainment; Collette Liantonio, Concepts TV Productions; and Dena Levy, Two-D Productions

Then Tim Hawthorne of Hawthorne Direct joined in on the fun!

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Do you have photos from past ERA events? Do you want to be featured in our 25th Anniversary Memory Lane series? Send your photos and memories to [email protected]!

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