2015 Moxie Nominees Revealed!

by Megan Becker on Jul 28, 2015 5:33:00 PM Moxie Awards

15-ERA-004-300x250-banner-adFinally...the moment you've all been waiting for! We are thrilled to announce the nominees for 2015 Moxie Awards. Winners will be announced and celebrated at the annual Moxie Awards Gala on October 8 during the ERA D2C Convention at the Wynn Las Vegas Hotel. 

Take a look at this year's nominees!

Best Long Form of the Year, Direct Response

IT Cosmetics
Guthy-Renker
Producer: Caudill & Associates

P90X3
Beachbody LLC
Media Agency: HAVAS Edge

The Shark Powered LiftAway
Script to Screen
Direct Marketer: Euro-Pro Operating, LLC
Media Agency: Mercury Media

Best Short Form of the Year, Direct Response

Proactiv Plus: Personal Adam
Guthy-Renker
Producer: Lieberman Productions

Swifty Sharp
Hampton Direct, Inc.
Producer: Opfer Communications
Media Agency: Lockard & Wechsler Direct
Other Partners: Digital Target Marketing

There's a Better Way with Jillian Michaels and NordicTrack
The Magnificent 7 (M7 Labs)
Producer: Gary Pilla

Best Long Form of the Year, Brand Response

"#OmahaSteaksNight"
Script to Screen
Direct Marketer: Omaha Steaks Inc.
Media Agency: Media Design Group

CTCA-Cancer Chronicles
HAVAS Edge
Direct Marketer: Cancer Treatment Centers of America

Waterpik Water Flosser
Waterpik
Producer: Mercury Media/GoConvergence
Media Agency:
Mercury Media

Best Short Form of the Year, Brand Response

Christian Mingle - United in Faith
R2C Group

Tide HE Turbo
Quigley-Simpson
Direct Marketer: The Procter & Gamble Company

Waterpik Water Flosser
Waterpik
Producer: Mercury Media and Go Convergence
Media Agency:
Mercury Media

Best Digital Marketing Campaign

"Anything is Possible" The Man, The Movement and The Legacy
Tristar Products, Inc.
Producer: Keith Mirchandani, Josef Lavi, Lucille Dehart, Norah Alberto
Other Partners: Pop Works, Inc.

Barton Publishing Diabetes Solution Kit with Governor Mike Huckabee
Result Advertising, Inc.
Direct Marketer: Barton Publishing, Inc.

HMR - Healthy Solutions at Home
Result HMR - Merck
Direct Marketer: HMR - Healthy Solutions
Producer: Sincbox and Mercury Media
Media Agency: Mercury Media

Best DR Radio Campaign

Barton Publishing Diabetes Solution Kit with Governor Mike Huckabee
Result Advertising, Inc.
Direct Marketer: Barton Publishing, Inc.

Life Changing Message
Somnetics International
Producer: Marketing Architects
Media Agency: Marketing Architects

Proactiv: I Think You're Beautiful
Guthy-Renker

Best DR Website Design

Generac
HAVAS Edge
Direct Marketer: Generac

Jillian Michaels BODYSHRED
GAIAM
Producer: Launch DRTV
Media Agency: HAVAS Edge

Other Partners: Empowered Media

Omaha Steaks
M2 Marketing and Management
Producer: Script to Screen

Best Financial Services Campaign

"GoNetSpend"
Script to Screen
Direct Marketer: NetSpend Corporation
Media Agency: HAVAS Edge

OnDeck
Urban Legend Productions
Media Agency: Kre8

The Hartford-How Long?
HAVAS Edge
Direct Marketer: The Hartford

Best Health Campaign

Miracle Ear - The Boss
R2C Group

Sono Bello-Science of Beauty
HAVAS Edge
Direct Marketer: Sono Bello

WonderFlex Pillow
Greenberg Direct
Direct Marketer: Greenberg Direct
Producer: Paul Greenberg

Best International DRTV Campaign

Oster Xpert
Omni Direct and Latin Directo
Direct Marketer: Jarden International
Producer: Latin Directo
Media Agency: Omni Direct
 

Proactiv Plus Japan
Guthy-Renker

Proactiv+ UK
Guthy-Renker
Producer: Lieberman Productions

15-ERA-004-728x90-banner-ad

Best Long Form, Beauty

IT Cosmetics
Guthy-Renker
Producer: Caudill & Associates

Murad Resurgence
Murad
Producer: Cort Howell Productions
Media Agency: HAVAS Edge
 

WEN 4
Guthy-Renker
Producer: Caudill & Associates

Best Short Form, Beauty

Proactiv Plus: Personal Adam
Guthy-Renker
Producer: Lieberman Productions

Proactiv Plus: Summer Glow Duo
Guthy-Renker
Producer: Lieberman Productions

Waterpik Water Flosser
Waterpik
Producer: Mercury Media and GoConverence
Media Agency:
Mercury Media

Best Long Form, Housewares

Philips Airfryer-Guilt Free Frying
HAVAS Edge
Direct Marketer: Philips
Producer: HAVAS Edge
Media Agency: HAVAS Edge

Ronco Ready Grill
Bluewater Media
Direct Marketer: Ronco
Producer: Bluewater Media
Other Partners: Bluewater Digital

The Shark Powered LiftAway Vacuum
Script to Screen
Direct Marketer: Euro-Pro Operating, LLC
Producer: Script to Screen

Best Short Form, Housewares

Nutri Ninja Auto-IQ
GoConvergence
Direct Marketer: Euro-Pro

The Shark Powered LiftAway Vacuum
Script to Screen
Direct Marketer: Euro-Pro Operating, LLC
 

Toucan Can Opener
Telebrands, Inc
Producer: Kerrmercials

Best Long Form, Variety

Karcher - Good. Clean. Fun.
R2C Group

Telikin
Bluewater Media
Direct Marketer: Telikin
Producer: Bluewater Media
Media Agency: Bluewater Media

Worx Aerocart
Positec Tool Corporation
Direct Marketer: RW Direct
Producer: RW Direct

Other Partners: GoConvergence 

Best Short Form, Variety

Balloon Bonanza
Telebrands, Inc.
Producer: The Schwartz Group

Pocket Hose Top Brass
Telebrands, Inc.
Producer: Kerrmercials

Rockwell BladeRunner X2
GoConvergence
Direct Marketer: Positec
Producer: GoConvergence
 

Best Female Presenter

Jamie Kern for IT Cosmetics
Guthy-Renker
Producer: Caudill & Associates

There's a Better Way with Jillian Michaels and Nordictrack
The Magnificent 7 (M7 Labs)
Producer: Gary Pilla

Waterpik Water Flosser
Waterpik
Producer: Mercury Media and GoConvergence
Media Agency:
Mercury Media

Best Male Presenter

Chaz Dean for WEN 4
Guthy-Renker
Direct Marketer: Guthy-Renker
Producer: Caudill & Associates

John Abdo for Wonderflex Pillow
Greenberg Direct, Inc.
Producer: Paul Greenberg

Pocket Hose Top Brass
Telebrands Inc
Producer: Kerrmercials

Best Product Expert

Akos Jankura
TMGTV Inc.

Jamie Kern for IT Cosmetics
Guthy-Renker
Producer: Caudill & Associates

Maria McCool for Perfecter Ultra
Tristar Products, Inc.
Producer: Script to Screen/Tristar Products, Inc.
Media Agency:
Cannella Response Television

Best Sports & Fitness Campaign

DailyBurn-Take Your Trainer
HAVAS Edge
Direct Marketer: DailyBurn

iFit Active POV
Icon Health and Fitness
Producer: HAVAS Edge
Media Agency: HAVAS Edge
Other Partners: Icon Fitness Studios

There's a Better Way with Jillian Michaels and Nordictrack
The Magnificent 7 (M7 Labs)
Producer: Gary Pilla

Best U.S. Hispanic Campaign

BodyLab by Jennifer Lopez
Basic Research
Producer: Launch DRTV

Murad Resurgence Hispanic
Murad
Producer: Hyphen Studios
Media Agency: Mercury Media
 

WellPoint - True or False
R2C Group

Best Long Form, People’s Choice

"#OmahaSteaksNight"
Script to Screen
Direct Marketer: Omaha Steaks Inc.
Producer: Script to Screen
Media Agency: Media Design Group

21 Day Fix
Beachbody LLC
Other Partners: Bluewater Digital

Ronco Ready Grill
Bluewater Media
Direct Marketer: Ronco
Producer: Bluewater Media

Other Partners: Bluewater Digital 

Best Short Form, People’s Choice

Butter Express
Bluewater Media
Direct Marketer: Spark Innovators
Media Agency: Lockard & Weshler
 

DraftKings-Training Camp
HAVAS Edge
Direct Marketer: DraftKings

VIP Singles
Two-D Productions
Direct Marketer: Instinct Marketing

Congraulations to all of this year's Moxie Award Nominees! Join us in celebrating these outstanding accomplishments at the Moxie Awards Gala! Purcahse your tickets now

Megan Becker's blog
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