The following session topics give you three great reasons for joining us in the D2C Learning Lounge…
Wednesday, September 14
Moderator: Ellen Berge, Venable LLP; Speakers: Benjamin Grossman, Pinpoint Intelligence; Adam McDonald, Humbolt Merchant Services
Learn from qualified payments professionals everything you need to know about one of the most important aspects of a successful direct response business: developing and maintaining strong payment processing relationships. You’ll learn how to evaluate and select different payment processing providers and the services that they offer. Panelists will also bring you up to speed on your obligations as a merchant under payment card rules, including your PCI and data security requirements. We’ll also cover today’s most pressing payments topics, including chargeback management and dispute resolution, fraud prevention, recurring billing, in-app payments, and gathering, using payments data to improve your business, and much more.
10:45 a.m. - 11:45 a.m.
Speaker: Jennifer Powell, Dial800, LLC
Join Jennifer Powell, Director of Marketing of Dial800, who will be speaking about "The LIVE Marketing Channel - Optimizing the Connection Between Voice and Digital." Knowing that mobile calls drive $1 trillion in U.S. consumer spending, it is worth looking at the natural connection between voice and digital. What are the strategies to use as well as the benefits. How are you boosting you LIVE traffic?
Thursday, September 15
Moderator: Paula Brillson Phillips, Digital Law Group; Speakers: Arline Kramer, Remarkable Products International Inc.; Diego Rivero, B2C Response; Vicky Sroloff, Tre Milano, LLC / Innovative Brands Corporation
Theft of intellectual property (IP) rights enabled by the Internet is growing to alarming rates. It is calculated that trade in counterfeit and pirated goods account for $250 billion annually in losses to U.S. companies alone. Businesses face a number of risks unless the appropriate steps are taken to tackle IP crime. During this Learning Lounge session, marketers will share actual case studies of infringement and industry experts will discuss the various ways to police and protect your brand both online and on the ground on a worldwide basis.