5 Easy Steps to Creating an Effective Marketing Video

by Katie Andrews on Jun 9, 2015 3:00:00 AM Digital Marketing

5 Easy Steps to Creating an Effective Marketing Video_2It has been said that a picture is worth 1,000 words, but how many words is a video worth? A one-minute video is capable of producing 1.8 million words. So now ask yourself, what could you say about your business in 1.8 million words?

Video advertisements are essential in today’s market and have been proven to help companies increase their profitability more and more each year. According to ComScore, in the United States today, 89 million people are going to watch 1.2 billion online videos.

Here are five key things to take into account when creating a video to market your company:

1. Make the title count

You have only a matter of seconds to engage your audience members. Choose a title that is relevant to your content, will capture your viewers’ attention, and entice them to watch your video. A strong title allows you to more likely appear in a search when someone is looking for your product or service. A few things to keep in mind when selecting your title: What does your customer need? What do they want to learn? What will your video teach them?

2. Deliver exceptional content.

Take a moment to determine who your target audience is and how your product or service is going to help solve their problem(s). How is it going to be of value to them? How can you educate them? How are they going to benefit from the purchase after the transaction has taken place?

Position yourself as an expert. Testimonials are great for demonstrating customer satisfaction and the credibility of your company. In addition, “How-to” videos also work exceptionally well for offering value to your viewer and to showcase your understanding and skill, in positioning yourself as the expert. 

3. Tell a story.

When marketing to potential clients, teach them about your business by telling the story of your company. How did your company originate? What new developments has your company included in your products or services over time? What makes your company standout from all the rest? Give your viewers a peek inside your business and let them in on a few of its secrets like how you organize your business and what structure you use to get things done.

4. Answer questions.

No one knows your business better than you. I am sure that there is a sequence of frequently asked questions that members of your staff get asked on a daily basis. Use your marketing video to quickly address these questions and concerns, so that when your clients and prospects reach out to you, they are one step closer to making their purchasing decision.

5. Promote the launch.

There are endless possibilities to gain exposure to your video other than just hosting it on your website. Utilize all social media outlets to reach your target audience such as e-mail blasts, blogging, Facebook, Twitter, LinkedIn, etc. These Web-based platforms make it easy to monitor and track the coverage and interaction of your video, as well as link viewers back to your website.

Click below to view an example of an effective client video.

Marketing videos are a very powerful and tactful tool when trying to reach and relate to your target audience.


Katie Andrews is marketing manager at Studio 120 and The ADS Group.

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