BY AMY MUDGE AND RANDY SHAHEEN - By now you’ve heard the media buzz surrounding the June 18 hearing titled “Protecting Consumers from False and Deceptive Advertising of Weight-Loss Products” held by the Senate Commerce Sub-Committee on Consumer Protection, Product Safety, and Insurance. This was meant as a follow-up to the Federal Trade Commission’s update of its guidance for publishers and broadcasterson how to spot phony weight-loss claims when screening advertising for publication. However, much of the media’s attention has been focused on testimony from celebrity talk-show host Dr. Oz. As insiders at the hearing, we’ve provided a more detailed account of the events that unfolded. Learn more.