Today it is my honor and privilege to tell you a story about the junior senator from the great state of Alabama. Senator Luther Strange (R-AL) assumed office on February 9th, 2017 after his predecessor Senator Jeff Sessions (R-AL) was nominated by President Trump for the position of the Attorney General of the United States of America. Back home and on the campaign trail, he is also known as “Big Luther” Strange.
Now you might be wondering why direct response marketers should be interested in a newly minted junior senator from the great state of Alabama nicknamed “Big Luther”. That is a legitimate question that deserves a genuine answer and that is the reason for me writing this story for you today.
The very first thing you need to know (or will notice) about “Big Luther” is that he is big. Very big.
Well that is not entirely accurate. Rather, “Big Luther” is tall. Very tall. 6 feet 9 inches tall in fact. For my friends reading this more familiar with the metric system that translates into 2.103 meters tall. This means Senator Strange is currently the tallest member of Congress and is also the tallest U.S. Senator in U.S. history
While this important piece of trivia may help assist in winning a political argument that might arise with folks who think they know it all, it’s not the reason I chose to introduce Senator Strange to you here today. In fact he is very big in DC for other reasons that are important to ERA members and the larger direct response community as a whole.
A State Attorney General Heads to the U.S. Senate
The simple fact of the matter is that prior to his appointment to the U.S. Senate, Senator Strange was the State Attorney General for Alabama. That’s right. You know as well as I do all the trials and tribulations some of our colleagues have had with the State Attorneys General over the last couple of years. In fact, if recent history is a guide, this group of state elected officers runs a close second to the FTC in importance and impact on the industry. Clearly Senator Strange knows our industry — the good parts and the bad from his regulatory experience as State Attorney General. Now he is uniquely positioned to take this knowledge of direct response straight into the US Senate where he will legislate for years to come. Now that is a big deal for you and the future of your business.
"Big Luther" Visiting With ERA
I am pleased to report that the ERA team has been in contact with Senator Strange and are excited to announce he will be a keynote presenter at this year’s Government Affairs Fly-In 2017 scheduled for May 23-24 in Washington D.C. As always we will have another strong lineup of top notch speakers from the government and industry insiders to give you the inside track on what lies ahead. I know that Senator Strange will be one of this year’s highlights so I wanted to give you the heads up that you should register for this year's Government Affairs Fly-In 2017.
Please consider this blog post an open invitation to join us for the Fly-In this year. I don’t think you will be disappointed. This year it’s gonna be “Big”. So don’t wait you can register here today. I look forward to seeing you there.
About the Author
Bill McClellan serves as ERA's Vice President of Government Affairs. Prior to joining the association, Bill worked as a lobbyist at the Georgia Automobile Dealers Association, covering the state legislature and Georgia's congressional delegation. Before working for the GADA, Bill managed political campaigns at both the congressional and state constitutional levels