As part of our “Memory Lane” series commemorating ERA’s 25th anniversary, Barton Publishing's Marty Fahncke shares one of his funniest industry memories.I started out in the DR business on the ground floor, as a call-center agent taking inbound 800 calls. There is no end to [the] funny stories from callers who called to order, complain, or just talk because they were lonely. But my favorite had to be a caller who was calling to place an order with a unique way of remembering her address:
Me: "May I have your address, please?"
Caller: "My address? Hmmm. Hang on one second."(Phone rattles and thumps, the distinct sounds of retreating footsteps, followed by an old screen door opening and closing, and finally footstep sounds returning.)
Caller: "Sorry, I couldn’t remember my address, so I went and looked at the front of my house. It’s 2259 Mulberry Street."I wasn’t sure whether to be flabbergasted that a person didn’t know her own address, or impressed that she was smart enough to check the front of her house!
Image courtesy of iosphere/FreeDigitalPhotos.net
Marty M. Fahncke is chief marketing officer at Barton Publishing
Note: The above blog post was adapted from the article by Michele Wojciechowski entitled "Giving 'Em the Business" published in ER magazine's December 2013 issue. To read the full article, click here.