On October 8, ERA will honor AJ Khubani, founder and CEO of TeleBrands, Inc., with the prestigious 2015 ERA Lifetime Achievement Award during a special presentation at this year’s Moxie Awards Gala. This star-studded affair is the perfect conclusion to the 2015 ERA D2C Convention, which takes place October 6-8 at the Wynn Las Vegas Hotel.
The ERA Lifetime Achievement Award recognizes a deserving member whose career achievements have had a profound impact on the industry.
Khubani joins past honorees Collette Liantonio, Jeffrey Knowles, Kevin Harrington, Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey, and Ron Popeil.
AJ Khubani founded TeleBrands Corporation in 1983 during his senior year of college with his life-savings of $20,000. The company is now thriving with more than $1 billion a year in gross retail sales, with such well-known hit products as PedEgg, Hurricane Spin Mop, Pocket Hose, the Dump book series and many, many more.
Khubani is credited with designing the famous, red “As Seen on TV” logo that was used for the very first time in history on his Ambervision retail package—the product that started it all for TeleBrands. Beginning in 1990, TeleBrands began a campaign to persuade every major retail chain in the country to create a new “As Seen On TV” department and to assign a single buyer to the category. As a result of this effort, “As Seen On TV” departments at retail chains are the single largest channel of distribution and profit center for DRTV companies today.
In 2013, ERA named TeleBrands “Marketer of the Year.” Khubani is also a member of the Foundation for Free Enterprise’s Hall of Fame, NJ Advertising Hall of Fame, and the National Direct Response Marketing Association Hall of Fame.