Allison Givens

Allison Givens is product acquisition manager at Williams Worldwide Television (WWTV). She can be reached via email at [email protected] and by telephone at (310) 449-4506.

Recent Posts

How Social Media Is Changing the DRTV Landscape

by Allison Givens on Mar 31, 2016 12:00:00 AM Digital Marketing, DRTV

If there is one topic of conversation everyone is talking about and has their vision about, it’s the changing landscape of DRTV.

I use that last phrase—“changing landscape of DRTV”—probably a couple dozen times in a week (and will probably use it here a few times—count ’em!) while speaking with anyone from long-time clients, to friends in the industry to potential new business contacts.

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Being a Diamond Partner Is More Than Your Name on a List

by Allison Givens on Jan 27, 2016 12:00:00 AM D2C Convention, Great Ideas Summit, ERA News

All healthy relationships are give and take. This means knowing when to support, when to be supported and, most importantly, showing appreciation for the support given. This extends to the relationships between ERA and the companies it oversees. The Diamond Partner Program is ERA’s way of showing gratitude to its most loyal customers.

Williams Worldwide Television has been a Diamond Partner since 2013. Being recognized by ERA for our support and commitment by having our name listed alongside other top companies in the industry has tremendous value in itself but it goes beyond that.

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Should You Take Your Direct Response Brand International?

by Allison Givens on Jun 23, 2015 7:30:00 PM DRTV, International

Most marketers, manufacturers, and inventors in the United States have given thought to international distribution even before their U.S. campaigns get off the ground. But the thought of adding an international campaign to an already high-cost, time-consuming domestic campaign can be daunting.

The truth is that international product campaigns can furnish a nice financial boost to an established U.S. campaign, a second chance for a product that failed to gain traction in the U.S. market, or an opportunity for a product to find its true home. This may come as a surprise, because few can navigate international waters.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.