Andrew McLean

Andrew McLean is CEO of Mercury Media

Recent Posts

Inaugural Mercury Media Wing Award Celebrates Marketing Excellence

by Andrew McLean on Sep 9, 2015 8:00:00 PM Moxie Awards, DRTV

Over the past 25 years, direct response advertising has evolved from standard 30-minute informational formats in fringe time periods that drive people to call and order to fully integrated cross-platform campaigns that use a combination of Web, mobile, and traditional TV to drive results. It could be one person, a team, or an entire company that pushes the envelope, and embraces an entrepreneurial spirit that impacts the way an entire industry does business.  

It is in that spirit that Mercury Media created “The Mercury Wing Award,” which celebrates excellence and recognizes the achievements of those up-and-coming DR marketers, companies, and individuals.

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