Ashley Chesson

Recent Posts

Top 5 Legal & Regulatory Risks in Digital Marketing

by Ashley Chesson on Apr 16, 2015 3:00:00 AM Digital Marketing

Last week, ERA’s Digital Council had a fantastic conference call! We heard from Linda Goldstein, partner at Manatt Phelps & Phillips, LLP, who presented an engaging webinar entitled “ Top 5 Legal and Regulatory Risks in Digital Marketing.” The hour-long presentation focused on making sure direct response marketers are compliant with the FTC’s testimonial and endorsement guidelines, ensuring that your check-out process is ROSCA compliant, properly making effect disclosures in the digital media space, and making sure you thoroughly know your affiliates and monitor them accordingly.
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Digital Council Focuses on Web Optimization

by Ashley Chesson on Dec 12, 2014 12:24:00 PM Committees & Councils, Digital Marketing, e-Commerce

Attention all ERA members…the Digital Council's monthly call last week was fantastic. We spent an hour talking about Web optimization, and how much the state-of-the-art Web strategies mirror what we learned to do in telesales over the years, such as optimizing the greeting to get people to stay on the phone and then get them the right offers (upsell/down-sell) at the right time to get an order.
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The State of Mobile and Social Commerce

by Ashley Chesson on Nov 13, 2014 3:00:00 AM Committees & Councils

Attention all ERA members…The Digital Council call last week was fantastic! We spent an hour talking about the state of mobile and social commerce and the impact it has on our businesses. Members who called in got a lot of important questions answered and learned about news ways to reach customers.
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