Ava Seavey

Ava Seavey, Queen Bee, is president of Avalanche Creative Services, Inc., a creative shop that produces long and short form DRTV, radio, print and digital advertising. Ava is celebrating 25 years in the DRTV industry and is a proud member of ERA.
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Recent Posts

Everything You Always Wanted to Know About Minimercials But Were Afraid to Ask

by Ava Seavey on Apr 6, 2016 12:00:00 AM Committees & Councils, DRTV

You’ve learned about long-form infomercials (28:30). You’ve learned about short-form infomercials (:120/:60/:30). Well, what else is there? Clunk. Welcome to the world of minimercials, medium length infomercials, mid-form spots—known by many different names. These are television commercials that are five minutes, four minutes, and three minutes long. No inventory for these? Clunk. Think again.

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Could Facebook Become the New Focus Group for DRTV?

by Ava Seavey on Jun 16, 2015 5:30:00 PM Digital Marketing

Back in the old days of DRTV, about three or four years ago, many of our clients wanted us to do some type of qualitative or quantitative research prior to creating long-form or short-form ads. Oftentimes that involved doing a focus group with consumers in the desired demographic that we would be targeting.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.