You’ve learned about long-form infomercials (28:30). You’ve learned about short-form infomercials (:120/:60/:30). Well, what else is there? Clunk. Welcome to the world of minimercials, medium length infomercials, mid-form spots—known by many different names. These are television commercials that are five minutes, four minutes, and three minutes long. No inventory for these? Clunk. Think again.
Back in the old days of DRTV, about three or four years ago, many of our clients wanted us to do some type of qualitative or quantitative research prior to creating long-form or short-form ads. Oftentimes that involved doing a focus group with consumers in the desired demographic that we would be targeting.