Finally...the moment we have all been waiting for is here! We are thrilled to announce the nominees for the 2016 ERA Moxie Awards. Winners will be revealed and celebrated at the annual Moxie Awards Gala on September 15th during the ERA D2C Convention at the Wynn Hotel Las Vegas.We want to congratulate all of this year's Moxie Award Nominees! Join us in celebrating these outstanding accomplishments at the Moxie Awards Gala!
The mission of ERA has and continues to be helping our members and the direct-to-consumer marketing community to bridge the gap between traditional DR and digital marketing. We want to aid the industry in adapting to the omnichannel world and in becoming titans of digital marketing—just like we have done with video.
The final day of The Great Ideas Summit brought thunderstorms to Orlando, but that didn’t stop the Deal-Makers inside. As the conference winded down, the networking and education continued.
The morning began in the Deal-Makers Club, as we have been calling the show floor this week. Many exhibitors continued to hold meetings within their booths and make deals before the show floor drew to a close at 3 p.m.
As the industry advances into the Digital era, we continue to provide direct response marketers with the most up-to-date strategies and technology advancements. With that said, ERA is proud to announce founder and CEO of STiKi, Robin Shapiro, as the keynote speaker for The Great Ideas Summit 2016. The industry’s premier midwinter conference will take place February 22-24 at The Hyatt Grand Regency Cypress Hotel.
Shapiro, a mobile text messaging industry innovator, will ring in the new with smart strategies and great ideas for today’s smartphone world in his keynote presentation. He will be addressing attendees on Tuesday, February 23, from 12:00 p.m. – 1:00 p.m. in Grand Cypress D.
Golf is said to be much more than just a leisure sport, especially when it is mixed with business. A game of golf has become the modern day business lunch and the perfect venue for deal-making. That’s why ERA is bringing a golf tournament to the deal-makers at The Great Ideas Summit 2016.
There’s an exclusive group coming to Orlando in 2016 and you can be a part of it. The Great Ideas Summit will be home to the deal-makers of the direct response industry for three action-packed days in February. This intimate conference gives attendees the opportunity to rub elbows, shake hands, and build relationships with DR leaders and influencers.
A common challenge with trade show exhibits is matching your space and brand image. I recently read an article on TSNN that suggested treating your trade show booth the same as your website.
If you compare the two, they are quite similar in purpose and process. The goal of a corporate website is to funnel new leads into paying customers. It's used to attract new visitors, engage them with interesting content, and eventually nurture them through the sales funnel. Isn’t the purpose of your tradeshow booth the same?
When you have an established brand everything you do should reflect it's image and values, including sponsorship expenditures. There are many ways to showcase your brand at D2C. Sometimes it’s fun. Sometimes it’s formal. Regardless, we have a plethora of options no matter what your budget or goals are.
The media buying landscape has dramatically changed in the past 20+ years. Technology has improved so that marketers can more easily identify target audiences, there are more options than ever for media placement, and big data allows us to analyze every piece of the puzzle so spending can be optimized.
But how have the strategies behind successful media buys changed? This throwback article from 1994 identifies seven strategies for media success. Take a look!
Has your media spend budget been cut in half, but still expected to have the same reach and lead generation? It can be tough in a changing industry to find effective ways to spend the few advertising dollars you have, but the industry may be giving us the answer- event sponsorships. Event sponsorships are an effective alternative to traditional advertising. Here are 7 reasons they’re on the rise.
You’re sponsoring the biggest trade show of the year. Your brand has premium visibility, but when you look around everyone has at least one eye on their mobile device. Is it really that surprising? In this booming digital age, Flurry claims that people are spending 3 hours and 45 minutes a day using mobile devices. If mobile is where your customers are, then that’s where you need to be.
How can you make the “second screen” work for you?
The more ways you engage your target audience at the show the greater the ROI. Mobile is a non-invasive but effective way to squeeze extra value out of your event sponsorship. There are two main ways to expand your brand presence to mobile: apps and social media.
The month of June kicked off the beginning of summer, and warm days have brought beach vacations, barbeque celebrations, and busy schedules.
Are you considering sponsoring an upcoming event? Sponsorships can greatly benefit your company by increasing brand recognition, improving industry credibility, and elevating your brand above its competitors. But benefits and rising popularity in the U.S. aside, how do you know if sponsorships are right for you?
You’ve chosen the perfect trade show and lined up a premium location with guaranteed foot traffic. So, how do you get that traffic to stop at your booth out of hundreds of options? Prepare a marketing plan, including pre-show, onsite, and post-show activities. With adequate preparation and a solid plan, your trade show venture will generate the buzz and leads you’re counting on. Here are some guidelines to help build your plan:
You’ve spent the past few months coordinating with convention managers for a big sponsorship. Your team has designed the creative and selected the perfect package to reflect your brand values. You’ve taken the week off to attend the convention and follow through with the sponsorship. Fast forward a few days, the convention is over and you’re on the plane home wondering if the expenses and efforts were worth it.