Bethany Adams

Recent Posts

2016 Moxie Award Finalists Announced

by Bethany Adams on Aug 26, 2016 12:00:00 AM D2C Convention, Moxie Awards, DRTV

Finally...the moment we have all been waiting for is here! We are thrilled to announce the nominees for the 2016 ERA Moxie Awards. Winners will be revealed and celebrated at the annual Moxie Awards Gala on September 15th during the ERA D2C Convention at the Wynn Hotel Las Vegas. 

We want to congratulate  all of this year's Moxie Award Nominees! Join us in celebrating these outstanding accomplishments at the Moxie Awards Gala!
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ERA Breaks Further Into Digital With a Partnership

by Bethany Adams on Jul 13, 2016 12:00:00 AM ERA News, Digital Marketing, DRTV

The mission of ERA has and continues to be helping our members and the direct-to-consumer marketing community to bridge the gap between traditional DR and digital marketing. We want to aid the industry in adapting to the omnichannel world and in becoming titans of digital marketing—just like we have done with video.  

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The Great Ideas Summit: Relive Orlando!

by Bethany Adams on Mar 11, 2016 12:00:00 AM Great Ideas Summit

Thanks to all the wonderful sponsors, exhibitors, and attendees The Great Ideas Summit 2016 was a success! Even though the networking, education, and fun has come to an end you can relive it by checking out our Facebook album or through the pictures below. Plus if you played in the first ERA Inaugural Golf Tournament you have to check out the photos here. Don't forget to tag you and your friends!
We can't wait to see you all in 2017 in Puerto Rico.
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Day 3: And That’s a Wrap!

by Bethany Adams on Feb 25, 2016 12:00:00 AM Great Ideas Summit, ERA News

The final day of The Great Ideas Summit brought thunderstorms to Orlando, but that didn’t stop the Deal-Makers inside. As the conference winded down, the networking and education continued.

The morning began in the Deal-Makers Club, as we have been calling the show floor this week. Many exhibitors continued to hold meetings within their booths and make deals before the show floor drew to a close at 3 p.m.

Wednesday also brought two additional education sessions on interesting new topics that are vital to our industry’s success. The first session, “Multi-touch Attribution Insights for Digital Marketing,” was presented by Adrian Vender of Internet Marketing, Inc.
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Mobile Messaging Innovator Robin Shapiro to Keynote at Great Ideas Summit

by Bethany Adams on Feb 2, 2016 12:00:00 AM Great Ideas Summit, ERA News, Digital Marketing

As the industry advances into the Digital era, we continue to provide direct response marketers with the most up-to-date strategies and technology advancements. With that said, ERA is proud to announce founder and CEO of STiKi, Robin Shapiro, as the keynote speaker for The Great Ideas Summit 2016. The industry’s premier midwinter conference will take place February 22-24 at The Hyatt Grand Regency Cypress Hotel.

Shapiro, a mobile text messaging industry innovator, will ring in the new with smart strategies and great ideas for today’s smartphone world in his keynote presentation. He will be addressing attendees on Tuesday, February 23, from 12:00 p.m. – 1:00 p.m. in Grand Cypress D.

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Great Ideas Summit: A Perfect Mix of Business and Leisure

by Bethany Adams on Dec 2, 2015 5:30:00 PM Great Ideas Summit

Golf is said to be much more than just a leisure sport, especially when it is mixed with business. A game of golf has become the modern day business lunch and the perfect venue for deal-making. That’s why ERA is bringing a golf tournament to the deal-makers at The Great Ideas Summit 2016.

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Great Ideas Summit: What’s in store for the Deal-Makers?

by Bethany Adams on Nov 24, 2015 8:00:00 PM Great Ideas Summit

There’s an exclusive group coming to Orlando in 2016 and you can be a part of it. The Great Ideas Summit will be home to the deal-makers of the direct response industry for three action-packed days in February. This intimate conference gives attendees the opportunity to rub elbows, shake hands, and build relationships with DR leaders and influencers.

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Treat Your Booth Like Your Website

by Bethany Adams on Aug 18, 2015 4:11:00 PM D2C Convention

A common challenge with trade show exhibits is matching your space and brand image. I recently read an article on TSNN that suggested treating your trade show booth the same as your website.

If you compare the two, they are quite similar in purpose and process. The goal of a corporate website is to funnel new leads into paying customers. It's used to attract new visitors, engage them with interesting content, and eventually nurture them through the sales funnel. Isn’t the purpose of your tradeshow booth the same?

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Sponsorship Branding that Reflects Your Values

by Bethany Adams on Aug 11, 2015 4:00:00 PM D2C Convention

When you have an established brand everything you do should reflect it's image and values, including sponsorship expenditures. There are many ways to showcase your brand at D2C. Sometimes it’s fun. Sometimes it’s formal. Regardless, we have a plethora of options no matter what your budget or goals are.

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[1994] Seven Strategies for Media Success

by Bethany Adams on Aug 6, 2015 1:58:00 PM ERA 25th Anniversary

The media buying landscape has dramatically changed in the past 20+ years. Technology has improved so that marketers can more easily identify target audiences, there are more options than ever for media placement, and big data allows us to analyze every piece of the puzzle so spending can be optimized. 

But how have the strategies behind successful media buys changed? This throwback article from 1994 identifies seven strategies for media success. Take a look!

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7 Reasons Why Event Sponsorships are on the Rise

by Bethany Adams on Jul 28, 2015 9:33:38 AM D2C Convention

0479Has your media spend budget been cut in half, but still expected to have the same reach and lead generation? It can be tough in a changing industry to find effective ways to spend the few advertising dollars you have, but the industry may be giving us the answer- event sponsorships. Event sponsorships are an effective alternative to traditional advertising. Here are 7 reasons they’re on the rise.

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[eBook] Everything You Need to Know About Exhibiting at D2C

by Bethany Adams on Jul 21, 2015 6:00:00 PM D2C Convention

One of ERA's main objectives is to help our members succeed in our ever-changing industry. 
For all of those who have or are considering exhibiting at D2C 2015, this eBook is the first in our series of help guides for D2C 2015. We want to help make it a successful venture for your brand. In this eBook we provide marketing methods and checklists to keep you on track, and break down guidelines and tips for before, during, and after the show. This is your go to guide for exhibiting at D2C.
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How To Get More Out Of Your Sponsorship By Using Mobile

by Bethany Adams on Jul 14, 2015 10:30:00 PM D2C Convention

You’re sponsoring the biggest trade show of the year.Sponsor_App-Home-Screen_200-1 Your brand has premium visibility, but when you look around everyone has at least one eye on their mobile device. Is it really that surprising? In this booming digital age, Flurry claims that people are spending 3 hours and 45 minutes a day using mobile devices. If mobile is where your customers are, then that’s where you need to be.

How can you make the “second screen” work for you?

The more ways you engage your target audience at the show the greater the ROI. Mobile is a non-invasive but effective way to squeeze extra value out of your event sponsorship. There are two main ways to expand your brand presence to mobile: apps and social media.

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5 Ways to Sign More Deals at Trade Shows

by Bethany Adams on Jul 7, 2015 3:30:00 PM D2C Convention

Face-to-face interaction is one of the most powerful tools you can use to drive sales for your business. Trade shows and events provide the opportunity to meet all your customers and prospective clients in one place at one time. Come back to the office with more new business with these 5 tips to sign more deals at trade shows.
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Top 5 Blog Posts from June 2015

by Bethany Adams on Jul 6, 2015 3:30:00 PM Miscellaneous

fiveThe month of June kicked off the beginning of summer, and warm days have brought beach vacations, barbeque celebrations, and busy schedules.

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4 Questions to Ask Before Sponsoring an Event

by Bethany Adams on Jun 30, 2015 3:30:00 PM D2C Convention

Are you considering sponsoring an upcoming event? Sponsorships can greatly benefit your company by increasing brand recognition, improving industry credibility, and elevating your brand above its competitors. But benefits and rising popularity in the U.S. aside, how do you know if sponsorships are right for you?

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How To Boost Traffic to your Booth

by Bethany Adams on Jun 24, 2015 1:40:00 PM D2C Convention

You’ve chosen the perfect trade show and lined up a premium location with guaranteed foot traffic. So, how do you get that traffic to stop at your booth out of hundreds of options? Prepare a marketing plan, including pre-show, onsite, and  post-show activities. With adequate preparation and a solid plan, your trade show venture will generate the buzz and leads you’re counting on. Here are some guidelines to help build your plan:

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How to Measure the ROI of Sponsorships

by Bethany Adams on Jun 17, 2015 3:48:20 PM

You’ve spent the past few months coordinating with convention managers for a big sponsorship. Your team has designed the creative and selected the perfect package to reflect your brand values. You’ve taken the week off to attend the convention and follow through with the sponsorship. Fast forward a few days, the convention is over and you’re on the plane home wondering if the expenses and efforts were worth it.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.