Bill McCabe

Recent Posts

[OPINION] Why Google Owes TV a Big Thank You

by Bill McCabe on Mar 22, 2018 3:00:00 AM Digital Marketing, DRTV, e-Commerce, Direct Response, Marketing

 

Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second. And while Google deserves a ton of credit for its success and dominance, it may want to send out a few “Thank You” notes. A most worthy recipient, in my opinion, would be the television industry and its advertisers.

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