Bill Southwick

Bill Southwick is VP sales & marketing at OrderLogix.

Recent Posts

Membership ‘Is’ the Reward!

by Bill Southwick on Aug 1, 2016 12:00:00 AM D2C Convention, ERA News, Committees & Councils

We live much of our lives today in a wonderful fantasy world where we can create the physical images of many of the folks we do business with every day. Our intensive use of email, text, and phone allow us to achieve the business requirements our jobs demand, as well as some social pleasantries without ever seeing the other person.

During these exchanges, we recall images of the people we are dealing with from our past face-to-face encounters with them. While this practice alone can conjure up some rather bizarre, humorous, or best forgotten memories, we still have a clear picture of who we are communicating with.

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It’s a Matter of Responsibility

by Bill Southwick on Dec 9, 2014 8:00:00 PM Great Ideas Summit, Digital Marketing, DRTV

On January 26-28, 2015, the Electronic Retailing Association (ERA) will host another great event in Miami with The Great Ideas Summit. It's a terrific opportunity to meet face to face with our peers, prospects, and vendors; to move initiatives forward and strengthen business relationships.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.