If you’re in the direct response industry, September’s D2C conference is the one place the entire industry comes together, and it is likely your most important conference of the year. People come to Las Vegas to meet and do business. Whether you’ve attended D2C for years or this is your first time at the show, it is critical to make the most of those days in Las Vegas. These quick tips will help you get the most bang for your buck:
If you have worked in electronic retailing for any amount of time, you have either asked this question or been asked by someone in the industry. It’s an appropriate question to ask. We face a period of change. Our industry, our association, and even our companies are changing, and it is not always clear that the strategies that have worked for the past 25-plus years will remain viable.
So, what is ERA good for? The answer is many of things, especially in times like these.