Cody Winton

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How Digital Credentials Will Impact Retail in 2017

by Cody Winton on Jan 23, 2017 12:00:00 PM Retail

Consumers have grown accustomed to using smartphones just about everywhere. Well, everywhere except at the checkout. Only 9 percent of consumers use a mobile payment at the point of sale when it’s available, according to a new study from marketing firm Placeable. And perhaps even more surprisingly, four out of 10 Americans have not made a single purchase using a mobile wallet.

From the absence of a consistent user experience, to capabilities that fall short of consumer expectations, numerous issues stand in the way of a top notch mobile shopping experience. But advancements in the mobile payments space, mainly the introduction of digital credentials, may soon change that. By enabling consumers to bring along digital versions of their ID, license, passport or health cards wherever they may go, digital credentials are helping both consumers and retailers overcome gaps in a seamless user experience.

In fact, this emerging technology promises to change the way today's shoppers and retailers, interact with one another – especially at point of sale. Here’s a look at how digital credentials will impact retail in the new year.

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