Craig Handley

Craig Handley is the CEO and one of the Founders of ListenTrust (formerly Listen Up Español), a leading bilingual call center for English and Spanish multichannel services. Craig is an 18-year direct response veteran and an expert in Hispanic marketing, DR sales maximization, and brand expansion.

Recent Posts

The Recipe for Awesome Customer Connections

by Craig Handley on Mar 8, 2016 12:00:00 AM Support Services

In the month of March, the DR industry focuses on housewares and I would like to share a few elements of the successful secret sauce that makes kitchen products a profitable category. One of our most successful campaigns involving products from the kitchen had an increase over 15 percent on the average order value in just a few months.

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Customer Connection: Use Trust and Timing to Grow DR Sales

by Craig Handley on Feb 8, 2016 3:00:00 AM Consumer Behavior, Support Services

If you ask anyone what the key to successful customer service is, the answer will often be some form of ‘treat your customer how you would like to be treated.’ However, this statement fails to recognize the importance of a personalized customer experience—each individual customer has a preferred form of interaction and treatment.

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[OPINION] DRTV Epiphanies for 2016

by Craig Handley on Jan 18, 2016 12:23:48 AM DRTV, Support Services

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.

For those who have worked many years in the DRTV world, we know that shifts in TV viewership and consumer behavior are making us reevaluate our models and adapt to new realities. I’ve personally found that keeping an open mind is a great way to approach life. In business, the same concept is easier said than done, but what is life without challenges? It would be quite boring.

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Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.