In the month of March, the DR industry focuses on housewares and I would like to share a few elements of the successful secret sauce that makes kitchen products a profitable category. One of our most successful campaigns involving products from the kitchen had an increase over 15 percent on the average order value in just a few months.
If you ask anyone what the key to successful customer service is, the answer will often be some form of ‘treat your customer how you would like to be treated.’ However, this statement fails to recognize the importance of a personalized customer experience—each individual customer has a preferred form of interaction and treatment.
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For those who have worked many years in the DRTV world, we know that shifts in TV viewership and consumer behavior are making us reevaluate our models and adapt to new realities. I’ve personally found that keeping an open mind is a great way to approach life. In business, the same concept is easier said than done, but what is life without challenges? It would be quite boring.