Danica Jones

Danica Jones is Marketing Manager for ConsumerAffairs for Brands (https://www.consumeraffairs.com/brands/), a platform that empowers brands to generate new revenue by activating and leveraging brand advocates.

Recent Posts

4 Little-Known Lead Generation Tactics

by Danica Jones on May 12, 2016 12:00:00 AM Digital Marketing, e-Commerce, Consumer Behavior, Support Services

4_Little-Known_Lead_Generation_Tactics-911303-edited.jpgWhat is the lifeblood of any business? At the end of the day it is all about leads. Before a sale even happens, it takes its form as a lead. All marketing activities—SEO, PPC, PR, and other acronyms—work in concert to ultimately drive leads. The dilemma for the marketer is that as one lead generation channel grows in effectiveness and popularity, the cost for that lead increases. This results in a decrease in ROI. Here are four lesser known lead generation tactics that can make a huge impact any company’s bottom line.
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