Danielle Brown

Danielle Brown is the VP of Marketing at Points, the global leader in loyalty currency management.

Recent Posts

Three Kinds of Consumers Every Brand Should Know

by Danielle Brown on Dec 16, 2016 1:00:00 PM Brand Marketing

There’s no doubt that most businesses prioritize customer satisfaction, but that doesn’t always mean that they deliver. Most companies assume that they’re providing a quality service to their consumers, but that doesn’t always go both ways -- in fact, studies show that 80 percent of businesses believe they deliver a superior customer experience while just 8 percent of consumers share that same belief.

So what’s responsible for this gap?

Well, more often than not, it’s because companies fail to understand the needs of their customers. To provide great service, brands can’t act on instinct alone; rather, they’ll have to get an understanding for what their customers really want. Fortunately we at Points believe that, when looked at through a loyalty lense, most consumers fall into one of three different categories: the brand loyal buyer, the customer with a passion for points, and the price sensitive shopper. These three types of consumers are common in nearly every industry and knowing how to appeal to them is essential for success.

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3 Tips to Keep Loyalty Program Members Engaged

by Danielle Brown on Oct 24, 2016 12:00:00 AM DRTV, e-Commerce, Consumer Behavior, Retail

There are some eye-opening stats out there about loyalty program engagement: Consumers on average are enrolled in 29 loyalty programs, yet are only active in 12. Six out of 10 customers believe that companies only offer rewards programs to get them to buy more. And 74 percent of U.S. retailers reveal that customer engagement is their number one concern.

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How Retailer Loyalty Programs Can Take Advantage of Summer Travel

by Danielle Brown on Aug 16, 2016 12:00:00 AM e-Commerce, Retail

Temperatures aren’t the only thing rising this summer. Each year, more than 200 million passengers board flights all across the country, making summer the hottest time of the year to travel. In order to cut down the cost of a family vacation during June, July, or August, many travelers are turning toward loyalty programs. Whether it’s saving up for discounted airfare or a free tank of gas, loyalty points and miles give travelers the opportunity to maximize their summer vacation plans. For retailers, there’s never been a better time to accommodate such travelers by enabling ways for them to earn toward that big trip while shopping with you.

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