Dave Martin

Recent Posts

ERA Wins Digital Marketing Innovation Award

by Dave Martin on Nov 24, 2014 5:07:00 PM ERA News, Digital Marketing

Whoa! That's what I thought when ERA was awarded the Digital Marketing Innovation Award by HighRoad Solution last week - one of five awards given by HighRoad to their customers. 

Why such an award you ask? Well, over the past 12 months ERA has embarked on a journey to improve our digital marketing acumen, platforms and abilities. In line with the ERA Strategic Plan (approved by the Board of Directors in late 2013), staff has worked to show that we too can walk the walk.

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Kevin Harrington Rocks the James Altucher Show

by Dave Martin on Oct 20, 2014 10:40:00 AM Miscellaneous

My 30-minute commute to work at ERA each day includes a ride on the DC Metro and a combination of marketing podcasts like Six Pixels of Separation, Marketing Smarts, PNR: This Old Marketing and the James Altucher Show (among others). As I browsed my shows this morning I was pumped to see a recent interview with Kevin Harrington on the James Altucher Show.
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Electronic Retailing Association To Launch Expanded Bimonthly ER Magazine With January 2015 Issue

by Dave Martin on Sep 15, 2014 8:00:00 AM ER Magazine, ERA News

Move Reflects ERA’s Commitment To Providing Members With Combined Print And Digital News, Information And Analysis Platforms

For Immediate Release:

WASHINGTON, D.C. (September 15, 2014) – Underscoring its continuing mission to serve its membership and the direct-to-consumer marketing community with the most comprehensive industry news and analysis available, the Electronic Retailing Association (ERA) has set January 2015 to launch the all-new bimonthly ER Magazine, ERA’s popular print magazine, also known as Electronic Retailer.

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ERA Unveils Expanded Bi-Weekly e-Newsletter, Enhanced Knowledge Center And Blog

by Dave Martin on Sep 5, 2014 2:17:00 PM ER Magazine, ERA News

ERA Unveils Expanded Bi-Weekly e-Newsletter, Enhanced Knowledge Center And Blog To Deliver The Most Comprehensive, Current And Compelling Industry News And Business Development Information

WASHINGTON, D.C. / ACCESSWIRE / September 4, 2014 / Reflecting the continuing growth of the electronic and digital direct-to-consumer marketplace, the Electronic Retailing Association (ERA) has announced the expansion of its online industry news coverage and informational resources.
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Electronic Retailing Association Expands Executive Team

by Dave Martin on Jul 14, 2014 3:39:00 PM ERA News

Reflecting the continued growth of the trade association representing the Electronic and Digital Direct To Consumer industry, the Electronic Retailing Association (ERA) (www.retailing.org) has announced a pair of appointments to its executive team. 

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Electronic Retailing Association Names SSA Public Relations As Media Relations Agency Of Record

by Dave Martin on Jul 2, 2014 9:24:00 AM ERA News

WASHINGTON, D.C. (July 2, 2014) – The Electronic Retailing Association (ERA) (Retailing.org) has appointed SSA Public Relations to serve as media relations agency of record for the Washington DC-based industry trade association representing the global direct-to-consumer marketplace.

Established in 1989, SSA Public Relations was among the first public relations agencies working on behalf of direct response clients in the U.S., Canada and international markets.

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Thank You to Our Industry for Your Outpouring of Support

by Dave Martin on Jun 25, 2014 10:46:00 AM Miscellaneous

BY AMIR TUKULJ - There has been a remarkable outpouring of goodwill and concern from so many of our industry leaders, members and friends to help the Balkan Region that has been hit by the worst flooding recorded in history. Entire towns and villages in Bosnia-Herzegovina, Serbia, and Croatia have been wiped out by mudslides or floodwaters. Thousands of families and children are without clean water, medical care, and many schools have been destroyed, jeopardizing children’s access to education.

As most of you know, this region is close to our hearts, and many of our family and friends have been affected by this disaster. We are extremely grateful for the messages we have been receiving from those offering to help from all over the world, and we would like to take this opportunity to reach out to all of you who may be able to offer assistance. We know that many of you have been very generous and involved in other fundraising efforts, and we would like to ask you to consider donating to this cause as well.  

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New Study Shines a Light on the Health of the Direct Response Industry

by Dave Martin on Jun 13, 2014 11:05:00 AM ERA News, Miscellaneous

These days, much of the conversations taking place in the DR community revolve around the challenges associated with the ever-changing omni-channel environment and the long-term effects of digital on the media landscape. What does this mean for traditional direct marketers? Is DRTV in trouble?

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ERA Government Affairs Fly-In 2014

by Dave Martin on May 27, 2014 11:26:00 AM Advocacy

The Government Affairs Fly-In 2014, held May 20-21 in Washington, DC, was a huge success. Speakers from the FTC, ICE, CBBB, ASRC, Beachbody, Mercury Media, and many others shared their knowledge of advocacy and self-regulation. The event was highlighted by keynote speaker Julie Bainbridge of Amazon. Check out the photos here.

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From Social to $ale

by Dave Martin on May 16, 2014 11:49:00 AM Committees & Councils

On March 26, 2014 the ERA Internet & Emerging Media Council hosted a conference call and presentation titled "From Social to $ale." The presentation was hosted by IEMC Chair Kelly Perdew and was presented by Katrina Osio of The Dumont Project. The session focused on Facebook, Twitter, YouTube and Pinterest and included:

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OP-ED: It’s a Matter of Responsibility

by Dave Martin on Mar 5, 2014 3:48:00 PM

BY BILL SOUTHWICK - The Electronic Retailing Association hosted another great event in Miami last month with The Great Ideas Summit. It was a terrific opportunity to meet face to face with our peers, prospects, and vendors; to move initiatives forward; and strengthen business relationships. 

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Montel Williams to Receive DR Icon Award at 2012 ERA Moxie Awards Gala

by Dave Martin on Aug 16, 2012 9:41:00 AM D2C Convention, ERA News, Moxie Awards

The Electronic Retailing Association (ERA) announced that celebrity talk show host and bestselling author Montel Williams will be honored with the prestigious 2012 DR Icon Award. He will be recognized during the Moxie Awards Gala on Thursday, September 13, 2012, 7:00 p.m. – 9:30 p.m., at the 2012 ERA D2C Convention at the Wynn Hotel, Las Vegas.

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Kevin Harrington to Receive Lifetime Achievement Award

by Dave Martin on Jul 18, 2012 9:38:00 AM D2C Convention, Moxie Awards

The Electronic Retailing Association (ERA) announced that Kevin Harrington, chairman and founder of As Seen On TV, Inc., publicly traded as ASTV, will be honored with the esteemed 2012 Lifetime Achievement Award. He will be recognized during a special presentation at the Moxie Awards Gala on Thursday, September 13, 2012, 7:00 p.m. – 9:30 p.m., at the 2012 ERA D2C Convention at the Wynn Hotel, Las Vegas.

The Lifetime Achievement Award, which is not given out every year, is awarded to a deserving member whose work has had a visible impact on the industry and has been acknowledged as doing so by other colleagues in the industry and the public at large. Harrington will join past honorees: Katie Williams, Billy Mays, Earl Greenburg, Rob Woodrooffe, Tim Hawthorne, Greg Renker, Joe Segal, Suzanne Somers, Mike Levey and Ron Popeil.

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Jack LaLanne to Receive Inaugural DR Icon Award

by Dave Martin on Aug 8, 2011 9:15:00 AM ERA News, Moxie Awards

Industry pioneer and fitness guru to be honored during the Moxie Awards Gala on Sept. 15th at the Wynn Hotel, Las Vegas

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.