Dr. Kurt Jetta

Dr. Kurt Jett is the founder of TABS Group.

Recent Posts

Cosmetics Survey Highlights Consumers’ Preferences

by Dr. Kurt Jetta on Mar 17, 2015 3:00:00 AM Brand Marketing

Recently, we released part 2 of the TABS Group Cosmetics Study, which examines beauty consumers and their attitudes toward specific brands, outlets, and product attributes. We surveyed 1,000 women between the ages of 18-75, testing for awareness, favorability, and the effects of deals, outlet share, and brand loyalty.
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