Eddie Wilders

Eddie Wilders is senior vice president of research and analytics of Lockard & Wechsler Direct in Irvington, N.Y.
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Recent Posts

Smart Buy

by Eddie Wilders on May 22, 2017 9:20:52 AM Brand Marketing, Direct Response

Familiar Turf

Growing up, my family didn’t do much traveling. We visited Walt Disney World as often as we could, but were mostly content to take family vacations by car. The trips weren’t always glamorous (Amish Country stands out for me as a can-miss), but they were filled with laughs and family bonding. 

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The Fall of DR’s Discontent

by Eddie Wilders on Oct 17, 2016 12:00:00 AM DRTV

Growing up, the end of summer always gave me the blues. Days of lazing in the sun, playing in the street, and cooking out would soon be gone; then, school would begin, and cold weather would follow. As an adult, summer’s end is still bittersweet, except now it means less beach time with my daughter.
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Olympic Efforts

by Eddie Wilders on Jun 9, 2016 12:00:00 AM DRTV

Having gone to college in the frigid Hudson Valley made me appreciate the spring and summer months that much more. That meant wearing shorts to class in April when the temperature was a balmy 58 degrees, or having a party in the park around a bonfire. Whatever the case, the months of May, June, and July were precious to us Upstaters.

Direct marketers also treat these months as precious. There are plenty of moments in May, June, and July when people are watching new television programming, the cost of inventory is lower than usual, and the beginning of the third quarter brings higher response levels.

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