Tracy and Renny Tenney, and their invention, The Flat-Out Backen’®, earned the coveted honor of the 2016 Inventor of the Year during the InventHelp-INPEX® New Product Showcase, which took place at the 2016 ERA D2C Convention last month.
Recently, ERA spoke with Manatt’s Richard Lawson, a partner in the firm’s Consumer Protection practice, who, until recently, was Director of the Consumer Protection Division for the Florida Attorney General, about a fundamental part of the direct response ecosystem—payment processing services. Lawson shared his perspective on why enforcement efforts are picking up in the sector and the best ways processors and independent sales organizations (ISOs) can protect themselves in light of heightened regulatory scrutiny.
ERA is hosting the D2C Golf Tournament during the 2016 ERA D2C Convention. Join us on Monday, September 12 at the Painted Desert Golf Club in Las Vegas for what’s sure to be a fun and relaxing day on the greens.
Established in 1987, Painted Desert Golf Club Las Vegas boasts a 6,781-yard layout that is regarded as the original desert-style layout in Las Vegas.
Today, the industry is mourning the loss of one of its own. CBC News reports that famous pitchman Phil Kives, who founded K-Tel International in the 1960s, died on April 27 in Winnipeg at the age of 87.
K-Tel was best known for marketing such DRTV hits as the Veg-o-matic food cutter, the Patty Stacker, the Miracle Brush, and Hooked on Classics.
For nearly three years, ERA has made it its mission to help association members and the direct response marketing community to bridge the gap between traditional DR and digital marketing by offering business development opportunities and education at ERA conferences and by delivering online and printed content highlighting digital marketing best practices. Our goal has always been to enable direct-to-consumer marketers to become as adept in digital marketing as they are in DRTV.
What’s more, the association has taken these efforts a step further with an exciting announcement...
Do you have a direct response campaign that stands out from the competition? Does it deserve recognition from industry peers? If you answered yes to both these questions, then you’ve got to enter this year’s Moxie Awards!
Direct response marketers who truly want to embrace an omnichannel marketing strategy, must take a closer look at the consumer’s path to purchase. What’s more, marketers should ask themselves, “How do we make sure that we’re there to service them?” For Murad, Inc., the key is being able to effectively take advantage of the media that you are running and ensuring that you are optimizing sales in any kind of marketing channel that the consumer may choose to engage with the brand.
Learn more about Murad in this brief video featuring Marc Kravets, Executive Vice President, Direct, at Murad.
“Julie came into ERA at a time when the association was in a loss position and she succeeded in bringing it to profitability and stability. During her tenure, ERA grew its membership revenue, achieved stellar success with its flagship D2C annual conference, and introduced a number of new networking events that have become firmly established among ERA members. The Board and the membership join me in saluting Julie on her outstanding contributions to our association, and we wish her the utmost of success as she embarks on new opportunities,” said Gregory J. Sater Esq., ERA’s Chairman of the Board of Directors.