Elliott Segal

Recent Posts

Reflections From the ERA Chairman

by Elliott Segal on Aug 7, 2014 9:00:00 AM Monthly ERA Update

As my tenure as chairman draws to a close, I’d like to reflect on some of the high points from this past year. Working with Julie Coons, the ERA staff, and the Board of Directors, I’m proud to say that we have made headway in transitioning from an administrative board to a strategic one.

We see the bigger picture by acknowledging that the industry is evolving from a single-channel marketing platform into an omnichannel environment. We ask questions like, “How can ERA become more valuable to its members in a rapidly changing marketplace?” and, “As an industry, how do we stay on the forefront of change?”

Read More
New Call-to-action
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now!

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.