Eric Best

Eric Best is CSO, CommerceHub.

Recent Posts

Smoothing the Electronic Retailing Supply Chain

by Eric Best on Apr 28, 2016 12:00:00 AM e-Commerce, Retail, Support Services

At the core of electronic retailing is a direct relationship with the consumer. From the very beginning, there is a point of connection with the shopper—something compelling that spurred him or her to action—establishing a strong foundation for future interaction, loyalty, and lifetime value.

In the high-pressure e-commerce environment—where we constantly face aggressive metrics for sales revenue, margin, and conversion—it’s easy to forget about those human relationships and their long-term value. But thinking about your customers first and optimizing your supply chain around their needs can yield incredible dividends, turning one-time shoppers into repeat customers and transforming customers into advocates for your brand.

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