Frank Cannella

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It Was a DRTV Hit (Literally!)

by Frank Cannella on Jan 22, 2015 3:00:00 AM ERA 25th Anniversary

As part of our ongoing “Memory Lane” series commemorating ERA’s 25th anniversary, here is a funny industry story from Frank Cannella of Cannella Response Television, LLC.

I was in a client meeting on a consulting project back in the ’90s. We were in one of the most idyllic settings in the middle of the wilderness—beautiful country. Nothing around us but running rivers, trees everywhere, and lots of moose and black flies. Anyone who knows me knows this is my kind of meeting. Other than the black flies, of course.

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