Greg Shepard

Greg Shepard is Chief Strategy Officer for Pepperjam.

Recent Posts

How Adopting a ‘Site-to-Store’ Strategy Can Minimize Your Attribution Woes

by Greg Shepard on Feb 16, 2017 12:00:00 PM

Last click. Sounds good, right? A simple answer to a complex problem. Well, it is good, but only for those who get the commission every time regardless of the merchant’s perspective on whose influence best aligns with their strategy. Attribution has long been an issue for this reason, mostly due to the lack of proper tools and practices that can help attribute the sale appropriately without deferring to an oversimplified and often strategically flawed solution.


While this problem rears its ugly head in many different subsets of affiliate marketing, let’s take a look at the Site-to-Store approach, which leverages the connection between online or mobile shopping and in-store purchasing while minimizing the last click issue.

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How to Keep Affiliates Happy and Producing

by Greg Shepard on Jul 12, 2016 12:00:00 AM Digital Marketing, e-Commerce

If your affiliates aren’t happy and getting what they need from you, they’re not going to put their best effort in, which sadly, will result in a less than stellar affiliate program. In a way, it’s like hoping your employees will support your “best place to work” bid when your benefits consist of a referral to social services.

In other words, you can’t blow off your affiliates and expect them to return the favor with an awesome effort. It’s just not going to happen. So how can you get the best out of them?

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How Affiliate Marketers Can Benefit From Ad Blocking

by Greg Shepard on Apr 26, 2016 12:00:00 AM Digital Marketing, e-Commerce

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.

No, really. Ad blocking can be a good thing. As you are undoubtedly aware, the entire advertising industry is up in arms over the onset and adoption of this technology. In fact, IAB Chairman Randall Rothenberg recently launched into a lengthy screed, decrying ad blocking companies and labeling them “unethical, immoral, mendacious coven of techie wannabes,” who have waged a war against diversity and freedom of expression. Alas, it doesn’t matter what Mr. Rothenberg thinks. People hate intrusive and obnoxious ads and they will continue to do what they can to avoid them.

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Affiliate Marketing Is Much More Than Coupons and Discount Codes

by Greg Shepard on Jan 6, 2016 12:00:00 AM Digital Marketing, e-Commerce

Affiliate marketing has changed and matured greatly over the past several years, becoming far more complex than it was in its infancy. A recent eBay study found most merchants programs are less than five years old, with 23.2 percent of programs running for less than one year. So while the space is evolving, it certainly has a ways to go.

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Is Your Cross-Border Affiliate Program Up to Snuff?

by Greg Shepard on Sep 30, 2015 11:09:11 PM Digital Marketing, e-Commerce

It’s a global economy, right? Of course it is. After all, you’ve been told that for the past 20 years, right? So just how global is your affiliate business? I bet if you crunch the numbers, you’ll find there’s plenty of room to grow in that respect.

It’s easy to dabble in the global economy. Anyone can do that. But if you want to truly jump in, you need the right tools, the right strategy, the right experts and the right boots on the ground. Saying you are global strictly because you’re on the Internet is not entirely accurate.

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5 Reasons Why Merchants Should Offer Discounts to Shoppers

by Greg Shepard on Jun 21, 2015 5:00:00 PM Digital Marketing, e-Commerce, Consumer Behavior

Hey direct marketers and merchants. Stop. It’s not your problem. You can’t solve it. Many of you think the issue with coupons is your issue to solve in order to raise the average sale price. Stop, slow down, and look at one simple fact. More than 70 percent of the U.S. population will not buy your brand without a discount simply because they cannot afford to do so.

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4 Shopping Cart Strategies to Combat Plunging Brand Loyalty

by Greg Shepard on Jun 3, 2015 3:00:00 AM Digital Marketing, e-Commerce

While brand positioning will always remain important and an integral part of every brand’s marketing strategy, things need to change a bit moving forward. A recent study from ITSMA found the most important factor marketers must consider in two years’ time will be “understanding buyers” as opposed to “brand and positioning” today.

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Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.