By now, email is or should be a vital part of most DRTV marketers’ arsenals. According to DM News, 71 percent of consumers are more likely to buy from brands that send emails tailored to their interests. That’s why email can be an incredibly important tool to...
Email blasts to everyone on your customer and inquiry lists are rapidly becoming a less-than-best practice. As email continues to inundate consumers, it’s only natural that they gravitate toward messages personalized to their needs and wants.
While DRTV reaches the masses and gets consumers to buy or express interest, the after-the-fact approach of email marketing does the opposite.
One byproduct of successful DRTV is a lot of data. You might have spreadsheets of information on such identifiers as online vs. phone buyers, single-item vs. multiple-item buyers, upsell buyers, male vs.
female buyers, purchase frequency, and much more.