Irv Brechner

Irv Brechner, formerly the executive vice president of acquirgy and creator of its Customer Acquisition IntelCenter, currently serves as president of Eat Right, LLC.

Recent Posts

4 Reasons Why Email Is an Important Marketing Tool

by Irv Brechner on Aug 24, 2015 8:00:00 PM Digital Marketing

By now, email is or should be a vital part of most DRTV marketers’ arsenals. According to DM News, 71 percent of consumers are more likely to buy from brands that send emails tailored to their interests. That’s why email can be an incredibly important tool to...
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STATWatch: 92 percent of marketers take greater interest in personalization*

by Irv Brechner on Feb 2, 2015 3:00:00 AM Digital Marketing

STATWatch-_92_percent_of_marketers_take_greater_interest_in_personalization-070825-editedEmail blasts to everyone on your customer and inquiry lists are rapidly becoming a less-than-best practice. As email continues to inundate consumers, it’s only natural that they gravitate toward messages personalized to their needs and wants.

While DRTV reaches the masses and gets consumers to buy or express interest, the after-the-fact approach of email marketing does the opposite.

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STATWatch: 77 percent of marketers are under pressure to make better use of existing marketing and CRM data*

by Irv Brechner on Nov 25, 2014 8:00:00 PM ER Magazine, Digital Marketing, DRTV

One byproduct of successful DRTV is a lot of data. You might have spreadsheets of information on such identifiers as online vs. phone buyers, single-item vs. multiple-item buyers, upsell buyers, male vs.
female buyers, purchase frequency, and much more.
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