Ivan Wasserman

Ivan Wasserman is a partner at Manatt, Phelps & Phillips, LLP.

Recent Posts

Is there a difference between 'natural' and 'all natural'? FTC says yes

by Ivan Wasserman on Aug 10, 2016 12:00:00 AM Advocacy, FTC

I am often asked: “Legally, is there a difference between claiming that a product is "natural" as opposed to "all natural" or "100 percent natural"? While I have done my best to answer that question without any guidance from the government, we finally know what the Federal Trade Commission (FTC) thinks—at least for now.

As I previously reported, in April the FTC announced that it had settled four cases against personal care companies that claimed their products were “all natural” or “100 percent natural” even though they contained synthetic chemicals.

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