Jeffrey D. Knowles, Marcella Ballard, and Justin E. Pierce

Jeffrey D. Knowles chairs Venable LLP’s Advertising, Marketing and New Media practice group, and Marcella Ballard and Justin E. Pierce are partners in the firm’s Advertising and Marketing Litigation practice group.

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Protecting a Brand in Cyberspace

by Jeffrey D. Knowles, Marcella Ballard, and Justin E. Pierce on Sep 23, 2016 12:00:00 AM Advocacy, Digital Marketing, e-Commerce

Protecting one’s brand today requires more foresight and vigilance than ever. The Internet and cutting-edge technologies enable individual infringers to attain wide distribution of counterfeits with decreased chances of detection. Whether creating multiple accounts to sell counterfeit goods on popular e-commerce platforms or dealing in trade secrets and stolen intellectual property through the anonymity of the “dark web,” infringers have multiple ways to maximize profits while minimizing manufacturing costs and the risk of getting caught. Here are some trends worth noting in intellectual property and brand protection for 2016.

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