Jeremy Kraft

Recent Posts

Large Retailers Are Getting in the Subscription Game

by Jeremy Kraft on Apr 19, 2018 3:00:00 AM e-Commerce, Consumer Behavior, Trends, Direct Response, Marketing, Consumer


From humble beginnings, the subscription box industry has grown by leaps and bounds. With over 2,000 subscription boxes available, consumers can have apparel, cosmetics, meals and wine boxes — to name just a few — delivered to their front door monthly, quarterly or at a variety of intervals. Participants can curate their journey with the subscription brand, and their boxes provide unique choice, variety, flexibility, and convenience that traditional shopping cannot.

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Millennials Actually Value Direct Mail

by Jeremy Kraft on Apr 2, 2018 3:00:00 AM Consumer Behavior, Trends, Direct Response, Marketing, Consumer

Checking my mail one day, I received an oversized postcard from a restaurant, called Lena’s Italian Kitchen, offering 20% off my first order. As a New York City resident, I can say that this was the first (and only) solo direct-mail piece I ever received from a restaurant. As a direct marketer, I applauded its strategy … what a great way to stand out in a very crowded landscape. Just how crowded? According to a recent report from Crain’s New York, crowded to the tune of more than 26,000 restaurants across the five boroughs!

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.