Jerry Hum is the co-founder and chief strategy officer of Touch of Modern, the curated, online shopping destination for men to discover unexpected products, fashion brands and accessories to elevate their lifestyle. Jerry and his three co-founders started the company in 2012 as a place to showcase one-of-a-kind, in-season products from well-known brands and up-and-coming designers that men can’t easily find in mainstream retailers or at better prices. Today, the site is one of the most popular men’s lifestyle destinations, with more than seven million registered customers. Jerry plays a key role in determining which products, brands and designers are featured on Touch of Modern. Trained in architecture and with a strong background in design, Jerry applies a systematic approach to curation, evaluating each proposed item against a strict set of criteria to meet customer demand and brand standards. Jerry is also a self-taught coder and when Touch of Modern launched, he handled all the front-end design and development. Prior to starting Touch of Modern, Jerry was an architect with Swanke Hayden Connell Architecture. He received his architectural degree at Cornell University, where he focused on how the use of technology influences space and experience. A native of New York, Jerry now resides in San Francisco, where Touch of Modern is headquartered.