Jerry W. Thomas

Jerry W. Thomas is president and chief executive of Dallas/Fort Worth-based Decision Analyst Inc. (www.decisionanalyst.com), a leading international marketing research and marketing consulting firm. Further information is available at www.decisionanalyst.com. Thomas can be reached at 1-800-262-5974 or 817-640-6166.

Recent Posts

Loyalty Lore and Truisms

by Jerry W. Thomas on May 5, 2016 12:00:00 AM Consumer Behavior, Support Services

Editorial Disclaimer: The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.

The many “truisms’’ of customer loyalty lore are mostly a set of mythologies to deceive the gullible and exploit the innocent. Let us explore these mythologies and then talk about best practices for customer satisfaction and customer loyalty research.

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Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.