Jim Leichenko

Jim Leichenko is Director of Marketing at AdGooroo, LLC.

Recent Posts

Increases in Paid Search Competition & Cost Per Click in the Post-Right Rail Era

by Jim Leichenko on Mar 29, 2016 12:00:00 AM Digital Marketing, e-Commerce, Retail

Since news hit that Google was going to eliminate paid search text ads from the right rail of its results page on February 22, the industry has been abuzz with speculation on exactly what those changes may mean for advertisers.

To help provide some preliminary answers to this question at this early date, AdGooroo examined changes in the number of advertisers and cost per click on 2,500 top retail keywords from February 1 through February 18 compared to the period from February 19 (the day we started seeing significant changes on Google’s right rail) through March 8.

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