Jim Leichenko

Jim Leichenko is Director of Marketing at AdGooroo, LLC.

Recent Posts

Increases in Paid Search Competition & Cost Per Click in the Post-Right Rail Era

by Jim Leichenko on Mar 29, 2016 12:00:00 AM Digital Marketing, e-Commerce, Retail

Since news hit that Google was going to eliminate paid search text ads from the right rail of its results page on February 22, the industry has been abuzz with speculation on exactly what those changes may mean for advertisers.

To help provide some preliminary answers to this question at this early date, AdGooroo examined changes in the number of advertisers and cost per click on 2,500 top retail keywords from February 1 through February 18 compared to the period from February 19 (the day we started seeing significant changes on Google’s right rail) through March 8.

Read More
New Call-to-action
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now!

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.