Jim Perrus

Jim Perrus is director of Membership Sales at the Electronic Retailing Association (ERA). He can be reached at 703-908-1026.

Recent Posts

Mark Your Calendars: ERA Continues Webinar Series

by Jim Perrus on Jan 12, 2017 8:00:00 AM ERA News, Committees & Councils, Digital Marketing

One of the benefits of ERA membership is that we provide educational opportunities that are unmatched in the direct-to-consumer industry.
 
Marketing Maven, one of ERA’s long-time supporters, is continuing its social media webinar series to help you take the next step with your social media campaign. ERA’s Membership Committee and Digital Council are co-sponsoring the one-hour webinars.

Following is the full list of 2017 webinars.

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ERA's Network NYC Success!

by Jim Perrus on Dec 28, 2016 12:00:00 PM ERA News

On December 14, ERA was excited to welcome many members as well as industry newcomers to Network NYC at the Madison Square Tavern. ERA holds events throughout the year aimed at creating opportunities for attendees to meet professionals from all areas of the industry including marketers, media agencies, inventors, producers, fulfillment, distribution and more! This year's event was a successful evening filled with great networking and formal introductions.

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Why Maine? Why Not!

by Jim Perrus on Oct 19, 2016 12:00:00 AM ERA News, DRTV

Some people might be surprised why so many direct response companies are based in the great state of Maine. I traveled to Maine recently (It was my first trip and won’t be my last) to find out.

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ERA Launches The Industry Women’s Council

by Jim Perrus on Aug 11, 2016 12:00:00 AM D2C Convention, ERA News

ERA is pleased to announce the newest addition to its Committee & Council lineup, The Industry Women’s Council. This is a new group consisting of women in the industry. The council will first meet in person at the 2016 ERA D2C Convention (Tuesday, September 13 – 2:00 p.m. – 3:00 p.m. PT in Palmer 2 Room at the Wynn Hotel Las Vegas). We will then meet on a monthly basis via conference call and in person at The Great Ideas Summit in Puerto Rico.  

The council will allow women an opportunity to meet and collaborate on mutual issues and share their perspectives and insights on a variety of business topics and best practices. Monthly calls frequently will feature a guest speaker.
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Mark Your Calendars: ERA Unveils New Webinar Series

by Jim Perrus on Aug 9, 2016 12:00:00 AM ERA News, Committees & Councils, Digital Marketing

One of the benefits of ERA membership is that we provide educational opportunities that are unmatched in the direct-to-consumer industry.
 
Marketing Maven, one of ERA’s long-time supporters, is continuing its social media webinar series to help you take the next step with your social media campaign. ERA’s Membership Committee and Digital Council are co-sponsoring the one-hour webinars.

Following is the full list of 2016-2017 webinars.

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ERA’s Digital Road Show in Austin Is a Success!

by Jim Perrus on Jun 16, 2016 12:00:00 AM ERA News, Digital Marketing

On the heels of a strategic alliance with the Internet Retailer Conference and Exhibition (IRCE), ERA has continued to increase its focus on e-commerce retail by debuting the Digital Road Show Series in Austin, Texas. This series gives traditional direct response industry leaders an exclusive opportunity to connect with e-commerce companies in growing markets such as Austin.
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Member Benefits Spotlight: ERA Committees & Councils

by Jim Perrus on May 13, 2016 12:00:00 AM Committees & Councils

One of the benefits of ERA membership is the opportunity to network with your peers throughout the year by way of our Committees and Councils. It’s a great way to not only share ideas and shape our industry, but also it’s an effective method for you to grow professionally. Please review the list of opportunities and contact the corresponding ERA Staff Liaison for more information or to join today!

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ERA Membership: Why It Matters!

by Jim Perrus on Dec 7, 2015 10:00:00 PM ERA News

As the year winds down, you are probably working on many things, including trying to finish your holiday shopping and finalizing your 2016 budget. Justifying the cost of ERA membership is something that comes up in many of my conversations with members. ERA membership provides much more than just discounts on our events in Las Vegas, Orlando, Washington, D.C., Los Angeles, New York, and Toronto.

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Upcoming ERA Webinars Help You Tap Into New Revenue Streams

by Jim Perrus on Nov 9, 2015 5:00:00 PM ERA News, Digital Marketing

One of the benefits of ERA membership is that we provide educational opportunities that are unmatched in the DR industry.

Marketing Maven, one of ERA’s long-time supporters, has developed a social media webinar series to help you move to the next level. ERA’s Membership Committee and Digital Council are co-sponsoring the one-hour webinars.

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5 Ways Social Media Can Benefit Your Business!

by Jim Perrus on Sep 10, 2015 7:30:00 PM ERA News, Digital Marketing

As ERA’s director of Membership Sales, members often approach me to ask whether we offer educational webinars as a member benefit. I am proud to announce a new webinar series focusing on various forms of social media. Want to learn how Twitter can give your revenue an added boost? Want to know how you can use Facebook to engage more consumers and sell product? ERA’s new webinar series will show you how.

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ERA Social Media Webinar: How to Use LinkedIn for Your Business – June 18th at 2 p.m. ET

by Jim Perrus on Jun 9, 2015 1:34:00 PM Digital Marketing

ERA membership provides educational opportunities that are unmatched. Are you interested in learning how you can use LinkedIn to boost your bottom line?

On June 18 from 2:00 p.m. - 3:00 p.m. ET, Marketing Maven will present a step-by-step guide on utilizing LinkedIn in making it an effective sales tool for you. ERA’s Membership Committee and Digital Council are co-sponsoring this one-hour webinar.

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ERA Takes Utah: The Great Direct Response Frontier

by Jim Perrus on Mar 20, 2015 3:00:00 AM DRTV

ERATakesUtah_TheGreatDirectResponseFrontier-900180-edited-279422-editedIn late February, ERA was a proud co-sponsor of the Utah Direct Response Group Networking Event, which was hosted by John Jensen and Travis Gomez of Cambridge Commerce. Kevin Wright, CEO of Right Way Nutrition, was the keynote speaker and he talked about the importance of networking during his career. That’s something that ERA is able to offer its members so it was a good reason to be in Salt Lake City for this event!
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Why We Love the ERA Mentor Program (And You Should, Too!)

by Jim Perrus on Feb 24, 2015 3:00:00 AM ERA News

One of the key benefits of ERA membership is networking provided through our Mentor Program. Through the leadership of our Mentor Program Chairperson, Lori Zeller, and Membership Committee Chairperson, Debbie Skerly, ERA is able to assist new members to properly navigate through the DR community.

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Don’t Forget About Radio in Your Direct Response Marketing Strategy!

by Jim Perrus on Feb 13, 2015 3:00:00 AM Committees & Councils

In 2015, it is projected that $16 billion will be spent on U.S. radio advertising, according to Statista and eMarketer. Digital has been a hot topic in the DR community, but should not be the sole component for your overall marketing strategy. Radio needs to continue to be a vital element for your multichannel outreach.

Lately, there has been talk regarding re-forming the ERA Radio Council. It would act as the voice of Radio Direct Response advertising management and components such as creative, research, promotion, and education.
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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.