On Thursday, March 26, ERA’s Marketing to Canada Council is pleased to bring you a webinar entitled "Improving Your DR Business in Quebec."

Jean-Francois Quevillon, V-Tele's DRTV sales executive, will discuss the Quebec TV market as it relates to infomercials and direct response programming. He will break down the percentage of the population that Quebec represents in retail sales, discuss viewing habits, Quebecers responsiveness to the DRTV market, and provide recommendations for French direct marketing programs. General trends and guidance when approaching the Quebec marketplace will be provided throughout this session.