This has been quite a summer for the Woof Washer 360. In a matter of two weeks, the Woof Washer 360 turned into an instant Internet viral phenomenon, accruing over 800,000 hits to the product’s website, more than $200,000 in sales, and 100 million Facebook shares worldwide. What’s the story behind this product’s success?
The traditional marketing model has rapidly evolved and companies are turning to social media and YouTube to promote their products and advance brand recognition. Now with the shift into digital marketing, the question on everyone’s mind is, “How can I create a viral video?” Unfortunately, there are no rules that ensure a video will connect with the masses. Case in point, the Woof Washer 360.