Kate Hoffman

Kate Hoffman is a writer and producer at Concepts TV Productions.

Recent Posts

[SESSION SPOTLIGHT] How the Woof Washer Is Changing the Face of DR

by Kate Hoffman on Sep 22, 2015 9:00:00 PM D2C Convention, Digital Marketing, DRTV, Masters Series

This has been quite a summer for the Woof Washer 360. In a matter of two weeks, the Woof Washer 360 turned into an instant Internet viral phenomenon, accruing over 800,000 hits to the product’s website, more than $200,000 in sales, and 100 million Facebook shares worldwide. What’s the story behind this product’s success?

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[Case Study] Woof Washer 360 Challenges Direct Response Norms

by Kate Hoffman on Aug 23, 2015 4:00:00 PM Digital Marketing, DRTV

The traditional marketing model has rapidly evolved and companies are turning to social media and YouTube to promote their products and advance brand recognition. Now with the shift into digital marketing, the question on everyone’s mind is, “How can I create a viral video?” Unfortunately, there are no rules that ensure a video will connect with the masses. Case in point, the Woof Washer 360.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.