Smaller and less hectic than the annual Las Vegas conference, The Great Ideas Summit is a more intimidate and relaxing environment that helped strengthen past relationships, as well as create new ones.
When doing conversion rate optimization one thing to keep in mind when reading case studies and test results, even from direct competitors, is that many times the increase in conversion rates that these companies experience when changing elements on their website might not give you the same lift when you change them on your site.
You’ve almost certainly visited a website and when you landed on the home page, you saw a prominent carousel of images that scrolled in from the side. Each slide stayed onscreen for a few seconds before a new one rotated in.
Many websites use this method to present users with multiple offers or products in an effort to persuade visitors to buy.
In almost every instance this has the opposite effect, and the slide show causes conversion rates to drop.
Google recently released a whitepaper showing that two thirds of smartphone owners used their phone to learn more about something they saw in a commercial.
While most direct response marketers are split testing ads, few are optimizing the landing pages that people visit after being exposed to the DR spot.
Using software installed on a website, traffic can be routed to different variations. Metrics such as revenue, average order value, email signups, etc., for each variation are measured and compared against each other.
Is your website yielding the highest revenue per visitor possible?