Keith Lovgren

Keith Lovgren is Strategic Director at

Recent Posts

Great Ideas Recap: A First-Timer’s Perspective

by Keith Lovgren on Mar 17, 2016 12:00:00 AM Great Ideas Summit

The Great Ideas Summit 2016 was an event that will go down as a conference that brought some vendors and a lot of existing and new clients together.

Smaller and less hectic than the annual Las Vegas conference, The Great Ideas Summit is a more intimidate and relaxing environment that helped strengthen past relationships, as well as create new ones.
Read More

[Case Studies] Quick Tips for Conversion Rate Optimization Success

by Keith Lovgren on Jan 8, 2016 12:00:00 AM Digital Marketing, e-Commerce

When doing conversion rate optimization one thing to keep in mind when reading case studies and test results, even from direct competitors, is that many times the increase in conversion rates that these companies experience when changing elements on their website might not give you the same lift when you change them on your site.

Read More

Image Carousels: The Hidden Conversion Killer Found on Most Websites

by Keith Lovgren on Dec 1, 2015 6:30:00 PM Digital Marketing, e-Commerce

You’ve almost certainly visited a website and when you landed on the home page, you saw a prominent carousel of images that scrolled in from the side. Each slide stayed onscreen for a few seconds before a new one rotated in.

Many websites use this method to present users with multiple offers or products in an effort to persuade visitors to buy.

In almost every instance this has the opposite effect, and the slide show causes conversion rates to drop.

Read More

Web Optimization: DR Marketers Are Leaving Money on the Table With This Mistake

by Keith Lovgren on Nov 11, 2015 8:30:00 PM Digital Marketing, e-Commerce

Google recently released a whitepaper showing that two thirds of smartphone owners used their phone to learn more about something they saw in a commercial.

While most direct response marketers are split testing ads, few are optimizing the landing pages that people visit after being exposed to the DR spot.     

Using software installed on a website, traffic can be routed to different variations. Metrics such as revenue, average order value, email signups, etc., for each variation are measured and compared against each other.

Is your website yielding the highest revenue per visitor possible?

Read More
New Call-to-action
Subscribe for tips on how to grow your direct response marketing business!
Subscribe Now

Follow Us

New Call-to-action

Editorial Disclaimer

The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.