Kirsty Tull

Kirsty Tull is marketing manager for BillPro (www.billpro.com). Follow on twitter at @Billpropayments
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3 Ways to Build Customer Trust and Loyalty in 2016

by Kirsty Tull on Mar 18, 2016 12:00:00 AM Digital Marketing, e-Commerce, Consumer Behavior, Retail

Global ecommerce is projected to top USD $1.8 trillion in 2016, and while digital consumers are enamored with the convenience of mobile shopping, analysts are finding that they’re also concerned about some aspects of the ecommerce experience. In its 2015 Consumer Payments Survey, PricewaterhouseCoopers subsidiary Strategy& found that digital shoppers want better data privacy, more assurances of transaction security, and more rewards and offers when they shop online. Ecommerce and mcommerce merchants who address these consumer concerns wisely can build customer trust and differentiate themselves from the competition in the year ahead.

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