Features, price, service, selection? When competitors offer similar items, what’s the magic that turns a browser into a buyer? According to market research, many shoppers say that a selling point that can seal the deal is when one of the products is “Made in the USA.” If you state on your products or packaging, in ads, on your website or in social media that your merchandise is American-made, are you complying with the Federal Trade Commission’s established standards?
“Omnichannel” may be the term du jour, but it’s business as usual for electronic retailers. For more than 30 years, they have introduced innovative ways of communicating with prospective buyers—and have wrestled with the legal challenges that creative formats can present.
Nowhere is the advantage of experience more apparent than in native advertising—content that bears a similarity to the news, feature articles, product reviews, and other material that surrounds it.
Is there a company today that doesn’t encourage prospective customers to like ’em, friend ’em, or otherwise engage with ’em on the social media? And as you incorporate social strategies into your marketing plans, are you also considering how established truth-in-advertising standards apply? Recent Federal Trade Commission (FTC) law enforcement actions offer marketers advice on avoiding goofs and gaffes when going social.
For online retailers, Cyber Monday can set the stage for a gleeful gift-giving season. Here are five tips to help make your “presents” known to holiday shoppers.