Lori Zeller

Lori Zeller is managing partner of THOR Associates, a multichannel marketing agency. She can be reached at lori@THORassociates.com.

Recent Posts

The Eroticism of Immediacy

by Lori Zeller on May 16, 2016 12:00:00 AM Digital Marketing, Brand Marketing

Since the Mad Men era, the key to successful marketing in any visual medium has been a message that’s deemed “sexy” by society. More powerful than the physical, the “sex” in this context is often a seductive, soothing image that encourages the viewer’s eyes to linger and eventually (hopefully) drives him or her further down the path to purchase.

Fifty years later, that kind of sex appeal has shifted to digital. Technology has replaced television for millennials, and social media is now the language of love.
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