Marsha Friedman

Marsha Friedman is founder and CEO of EMSI Public Relations.

Recent Posts

How Social Media Can Make or Break Your Brand

by Marsha Friedman on Oct 10, 2016 12:00:00 AM Digital Marketing

Often—much too often in my view—I talk with CEOs who are still resistant to getting involved with social media. It’s as if they view sites such as Facebook and Twitter as little more than pesky annoyances that are irrelevant to what they do.

They fail to recognize just how powerful social media can be as a tool that allows them to promote their brands, communicate with customers, and handle damage control when complaints come tumbling in.

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