Matt Parsons

Matt Parsons is chief customer officer at PowerReviews.

Recent Posts

How One Small Change Can Increase Reviews 4X

by Matt Parsons on Jul 22, 2016 12:00:00 AM Digital Marketing, e-Commerce

Thanks to technology like one-click payments and data-driven product recommendations, it’s now easier than ever to buy multiple products in one fell swoop. In fact, approximately 60 percent of the transactions that come across our platform have more than one product in the order.

But while shoppers are purchasing more than one item at a time, retailers traditionally haven’t successfully collected reviews on all of those products.
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Are You Discouraging Feedback with a Complicated Review Process?

by Matt Parsons on Apr 14, 2016 12:00:00 AM Digital Marketing

When it comes to increasing conversions, product reviews reign supreme. By calming any doubts potential customers may have about choosing one product over another, user-generated reviews help take the guesswork out of shopping. But while nine out of 10 consumers use reviews, far fewer actually write them.

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How to Take on Fake Reviews

by Matt Parsons on Nov 8, 2015 3:00:00 PM Digital Marketing

Amazon’s recent lawsuit against Fiverr sent a message: false, misleading, and inauthentic reviews will not be tolerated.

We’re in the era of the ultra-educated consumer. Reviews are a powerful tool to help customers make informed purchase decisions. A recent survey from PowerReviews found that 68 percent of shoppers look at 1-10 reviews before following through with a purchase.  

While it may be tempting to stock your site with fake positive reviews, the consequence is detrimental.

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3 Ways to Prepare for the Holiday Shopping Season

by Matt Parsons on Oct 15, 2015 8:30:00 PM Digital Marketing, e-Commerce

While the holiday shopping season is still months away, now is the time to start preparing. This time of year brings an influx of shoppers—with more coming from mobile devices than ever before—and it’s critical for retailers to be adequately prepared or risk losing out on millions in sales.

Here are a few tips to help make this holiday season the best one yet.

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Can a Boost in Online Reviews Lead to More Conversions?

by Matt Parsons on Jun 29, 2015 8:30:00 PM e-Commerce

When we talk to retailers and marketers, we frequently hear the same refrain again and again—more content, more ratings, and reviews. Not only do ratings and reviews improve your site’s SEO to drive more traffic, but they also help to drive sales.

Customers rely on and are constantly seeking reviews while shopping, and their availability makes the path to purchase smoother. In fact, we’ve found that the more reviews a product has, the better its sales.

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