Megan Becker

Recent Posts

7 New Things You'll See at #D2C15

by Megan Becker on Sep 23, 2015 5:15:49 PM D2C Convention, Moxie Awards

New at the 2015 D2C Convention!With the end of summer officially upon us, it's time to put your thoughts of beach vacations, Euro-trips, and lounging by the pool aside and focus on what's happening now. #D2C15 is less than two weeks away, and boy, do we have a ton in store for you this year! 

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Inside the Industry's Largest Show Floor

by Megan Becker on Aug 20, 2015 6:22:00 PM D2C Convention

If you want to be in the center of the action, meet more potential business partners, and learn from direct response marketing experts, there's only one place to be. The D2C Show Floor. It is the epicenter of activity and deal-making, filled with over 3,000 attendees.

Here is a list of the best places to network and learn, and some can’t-miss show floor events at the 2015 ERA D2C Convention. Take a look!

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Who Will Take Home the Marketer of the Year Award?

by Megan Becker on Jul 29, 2015 4:27:00 PM Moxie Awards

The direct response marketing industry is a cut throat business, but these three outstanding marketers stand out among the competition as the top contenders for the 2015 ERA Marketer of the Year Award! This coveted award recognizes an organization that has clearly shown outstanding success in the direct response industry over the last year. 

And the nominees for the 2015 Marketer of the Year Award are...

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2015 Moxie Nominees Revealed!

by Megan Becker on Jul 28, 2015 5:33:00 PM Moxie Awards

Finally...the moment you've all been waiting for! We are thrilled to announce the nominees for 2015 Moxie Awards. Winners will be announced and celebrated at the annual Moxie Awards Gala on October 8 during the ERA D2C Convention at the Wynn Las Vegas Hotel. 

Take a look at this year's nominees!

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Leeza Gibbons Lands 2015 DR Icon Award

by Megan Becker on Jul 8, 2015 9:00:00 PM Moxie Awards

We are excited to officially announce that Emmy Award-winning television personality, entrepreneur, bestselling author, and humanitarian Leeza Gibbons is the recipient of the 2015 DR Icon Award!  This exclusive award honors an individual whose personal brand and extraordinary talent have re-shaped direct response marketing.

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[1996] A Brave New World of Interactive Consumers

by Megan Becker on Jun 17, 2015 6:45:00 PM ERA 25th Anniversary

Similar to what we are experiencing today, 1996 was a year of change for the direct response industry. There was a plethora of new media outlets, increased accessibility to the Internet, and big changes in how people were consuming media. Sound familiar? Just as we are experiencing a shift in the marketplace today, this new way of reaching consumers threw everyone for a loop. 

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[1994] Bruce Jenner Brings Star Power to Annual Convention

by Megan Becker on Jun 4, 2015 12:05:00 PM ERA 25th Anniversary

Decked out in 90’s workout gear, Bruce and Kris Jenner stepped into the infomercial scene with the release of the Power Walk Plus, SuperFit with Bruce Jenner and SuperStep. These “winning workouts” put the duo on the radar in the direct response world, and landed Bruce a speaking spot and invitation to the grand opening at the industry’s annual convention. 

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11 Things Overheard at the Government Affairs Fly-In

by Megan Becker on May 20, 2015 2:47:00 PM Advocacy

The buzz at this year's Government Affairs Fly-In was over self-regulation, disclosures, how to work better with State Attorneys General, and not surprisingly, FTC enforcement. But the key takeaway was that direct response marketers need to step up and take control of their businesses. 

In his kick-off session The Future in 9 Minutes or Less, Beachbody's Jonathan Gelfand said it best, "We need to clean up [our businesses], or the government will do it for us.” Take a look at 10 more quotes overheard at the Government Affairs Fly-In.

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[1994] The First 10 Years of Infomercials

by Megan Becker on Apr 23, 2015 1:00:00 AM ERA 25th Anniversary

A lot has changed since the 1980’s…hairstyles, music, fashion trends…but what about the art of infomercials? This throwback video from 1994 celebrates the 10th anniversary year of infomercials and showcases how the industry started and the most popular spots that put this advertising art form on the map for consumers. 

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[2011] International DRTV Marketer Shares an Eye-Opening Experience

by Megan Becker on Apr 16, 2015 3:35:00 AM Advocacy, ERA 25th Anniversary

HArry-Hill_280Interstate transport, privacy, and tracking were hot button issues in direct response in 2011, but what are the things keeping marketers up at night in 2015? The Government Affairs Fly-In is the one opportunity you have during the year to take control over the future of our industry and your business.
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Top Five Blog Posts from March 2015

by Megan Becker on Apr 10, 2015 12:01:00 PM Miscellaneous

The month of March certainly lived up the expectation of total Madness. Whether you were engrossed in the NCAA tournament, fighting off spring allergies, or still bundled up and cursing the spring snow, it was certainly a month of excitement. 

From targeting millenials to writing rock-star DRTV scripts, we were covering it all. Take a look at the top 5 blog posts from March 2015:

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[2014] A Celebration of the "Queen of Infomercials"

by Megan Becker on Apr 8, 2015 5:54:00 PM Moxie Awards, ERA 25th Anniversary

When Collette Liantonio was honored with the Lifetime Achievement Award at the 2014 Moxie Awards Gala, the packed room erupted into a standing ovation for the DRTV veteran. After an entertaining glimpse into Liantonio's successful career, she took the stage and delivered the speech of the night which sent chills down the spines of the audience and online viewers. 

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Using Online Video Commerce to Unlock Sales [2014 Keynote Session]

by Megan Becker on Mar 30, 2015 7:02:00 PM D2C Convention, Digital Marketing, e-Commerce

There is an evolution happening with online video, brand advertising, and interactive shopping. Historically, online shopping has been an experience that is mostly driven through static images and text descriptions of products and services.

However, consumer behavior is changing, and more and more people are using online video to get information, consume content, and learn about new products and services. The amount of content available for online viewing has skyrocketed over the past few years, and numbers are only going up.

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[2002] Getting in Touch with the Feminine Side of DRTV

by Megan Becker on Mar 19, 2015 11:14:00 AM ERA 25th Anniversary

The ladies of DRTV kicked off the 2002 ERA Annual Conference & Exposition (now the ERA D2C Convention) with a general session that highlighted the entrepreneurial spirit of the direct response industry. Their session titled "Get in Touch with Your Feminine $ide" showcased the women executives who shared their insights about marketing to women, and identified key trends impacting the industry.

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Top Five Blog Posts from February 2015

by Megan Becker on Mar 3, 2015 4:20:09 PM Miscellaneous

Though it is the shortest month of the year, February was a whirlwind of excitement with breaking news from the Better Business Bureau, the announcement of the re-formed ERA Radio Council, new Net Neutrality laws, and several snow flurries in between.

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[1992] CBS This Morning: Behind the Infomercials

by Megan Becker on Feb 26, 2015 1:48:00 AM ERA 25th Anniversary

As part of our “Memory Lane” series commemorating ERA’s 25th anniversary, we're sharing one of the most memorable on-camera interviews from the '90s.

Following the 1992 NIMA Annual Convention in Las Vegas, Paula Zahn sat down with Advertising Age columnist Bob Garfield, who uncovered some astounding truths about the illustrious world of infomercial advertising that captivates millions of viewers.

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Top Five Blog Posts from January 2015

by Megan Becker on Feb 5, 2015 2:16:00 PM

2015 got off to a great start for ERA! Our blog readership continues to increase, we released a brand new DR marketing predictions eBook, and hosted another incredible Great Ideas Summit in beautiful Miami, FL just last week. So it's no surprise that some of these topics made it to the top of the list for most read blog posts in January 2015.

Take a look!

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Becky Bui Brings The Power of Facebook to Great Ideas

by Megan Becker on Jan 27, 2015 7:51:37 PM Great Ideas Summit, Digital Marketing

Facebook executive Becky Bui wow'd Great Ideas attendees with new ways of reaching targeted audiences in her keynote presentation From Social to Shopping - Using Facebook to Drive Conversions. She provided four tools that direct response marketers can use on the powerful social media platform to engage their customers in a more targeted way than ever before. 

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25th Anniversary Party Ignites Great Ideas

by Megan Becker on Jan 26, 2015 8:36:00 PM Great Ideas Summit, ERA 25th Anniversary

The Great Ideas Summit got off to a sparkling start with the ERA 25th Anniversary Party sponsored by Venable LLP! Check out these photos and see what an awesome time we had networking and partying in Miami Beach!

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Top Five Blog Posts from December 2014

by Megan Becker on Jan 7, 2015 11:00:00 AM

2014 ended on a high note for the bustling ERA blog! Even during the holiday season, there was still plenty of activity to keep readers informed and engaged.

Take a look at the 5 blog posts that made the biggest splash in December! 

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Attention ERA Members: Take a Walk Down Memory Lane!

by Megan Becker on Jan 6, 2015 1:12:00 PM ERA 25th Anniversary

To commemorate the Electronic Retailing Association’s 25th anniversary, we need your help by providing fun memories for ERA Memory Lane. Send us your favorite anecdote about ERA, the industry, DR products or people from the past 25 years and look out for your story as we celebrate this important milestone of direct response excellence!

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Top Five Blog Posts from November 2014

by Megan Becker on Dec 2, 2014 2:33:00 PM

Last month the ERA Blog exploded with activity! With new posts published nearly every day and an outstanding array of industry thought leaders providing new ideas and perspectives, blog activity skyrocketed in November with over 100% increase in views over the previous month.

Here are the five most popular blog posts from November 2014.

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Happy Thanksgiving from ERA!

by Megan Becker on Nov 25, 2014 5:26:00 PM Miscellaneous

From all of us at ERA, we want to wish all of our members and the entire direct response industry a happy Thanksgiving....but first, let's take a selfie!

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10 Ways to Kick Start Your Business Development in 2015

by Megan Becker on Nov 20, 2014 5:11:16 PM Great Ideas Summit

Mastering the art of business development is critical to growing your business. It requires a steady flow of new leads and prospects that (hopefully) turn into life-long customers. But how do you find these new leads and prospects? Cold calling? Direct mail? Perhaps a form on your website for you savvy salespeople?

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More Consumer Research Can Mean Greater Success in Direct Response

by Megan Becker on Nov 18, 2014 3:32:00 PM Committees & Councils

How well do you know your audience? Do you know what messages they respond best to? How to grab and keep their attention long enough to get to the offer?

As we learned in Carla Roberts’ post on building successful DR campaigns, only 1 in 35 shows works today, down from 1 in 10 nearly twenty years ago.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.