With the end of summer officially upon us, it's time to put your thoughts of beach vacations, Euro-trips, and lounging by the pool aside and focus on what's happening now. #D2C15 is less than two weeks away, and boy, do we have a ton in store for you this year!
If you want to be in the center of the action, meet more potential business partners, and learn from direct response marketing experts, there's only one place to be. The D2C Show Floor. It is the epicenter of activity and deal-making, filled with over 3,000 attendees.
Here is a list of the best places to network and learn, and some can’t-miss show floor events at the 2015 ERA D2C Convention. Take a look!
The direct response marketing industry is a cut throat business, but these three outstanding marketers stand out among the competition as the top contenders for the 2015 ERA Marketer of the Year Award! This coveted award recognizes an organization that has clearly shown outstanding success in the direct response industry over the last year.
And the nominees for the 2015 Marketer of the Year Award are...
Finally...the moment you've all been waiting for! We are thrilled to announce the nominees for 2015 Moxie Awards. Winners will be announced and celebrated at the annual Moxie Awards Gala on October 8 during the ERA D2C Convention at the Wynn Las Vegas Hotel.
Take a look at this year's nominees!
We are excited to officially announce that Emmy Award-winning television personality, entrepreneur, bestselling author, and humanitarian Leeza Gibbons is the recipient of the 2015 DR Icon Award! This exclusive award honors an individual whose personal brand and extraordinary talent have re-shaped direct response marketing.
Similar to what we are experiencing today, 1996 was a year of change for the direct response industry. There was a plethora of new media outlets, increased accessibility to the Internet, and big changes in how people were consuming media. Sound familiar? Just as we are experiencing a shift in the marketplace today, this new way of reaching consumers threw everyone for a loop.
Decked out in 90’s workout gear, Bruce and Kris Jenner stepped into the infomercial scene with the release of the Power Walk Plus, SuperFit with Bruce Jenner and SuperStep. These “winning workouts” put the duo on the radar in the direct response world, and landed Bruce a speaking spot and invitation to the grand opening at the industry’s annual convention.
The buzz at this year's Government Affairs Fly-In was over self-regulation, disclosures, how to work better with State Attorneys General, and not surprisingly, FTC enforcement. But the key takeaway was that direct response marketers need to step up and take control of their businesses.
In his kick-off session The Future in 9 Minutes or Less, Beachbody's Jonathan Gelfand said it best, "We need to clean up [our businesses], or the government will do it for us.” Take a look at 10 more quotes overheard at the Government Affairs Fly-In.
A lot has changed since the 1980’s…hairstyles, music, fashion trends…but what about the art of infomercials? This throwback video from 1994 celebrates the 10th anniversary year of infomercials and showcases how the industry started and the most popular spots that put this advertising art form on the map for consumers.
The month of March certainly lived up the expectation of total Madness. Whether you were engrossed in the NCAA tournament, fighting off spring allergies, or still bundled up and cursing the spring snow, it was certainly a month of excitement.
From targeting millenials to writing rock-star DRTV scripts, we were covering it all. Take a look at the top 5 blog posts from March 2015:
When Collette Liantonio was honored with the Lifetime Achievement Award at the 2014 Moxie Awards Gala, the packed room erupted into a standing ovation for the DRTV veteran. After an entertaining glimpse into Liantonio's successful career, she took the stage and delivered the speech of the night which sent chills down the spines of the audience and online viewers.
There is an evolution happening with online video, brand advertising, and interactive shopping. Historically, online shopping has been an experience that is mostly driven through static images and text descriptions of products and services.
However, consumer behavior is changing, and more and more people are using online video to get information, consume content, and learn about new products and services. The amount of content available for online viewing has skyrocketed over the past few years, and numbers are only going up.
The ladies of DRTV kicked off the 2002 ERA Annual Conference & Exposition (now the ERA D2C Convention) with a general session that highlighted the entrepreneurial spirit of the direct response industry. Their session titled "Get in Touch with Your Feminine $ide" showcased the women executives who shared their insights about marketing to women, and identified key trends impacting the industry.
Though it is the shortest month of the year, February was a whirlwind of excitement with breaking news from the Better Business Bureau, the announcement of the re-formed ERA Radio Council, new Net Neutrality laws, and several snow flurries in between.
As part of our “Memory Lane” series commemorating ERA’s 25th anniversary, we're sharing one of the most memorable on-camera interviews from the '90s.
Following the 1992 NIMA Annual Convention in Las Vegas, Paula Zahn sat down with Advertising Age columnist Bob Garfield, who uncovered some astounding truths about the illustrious world of infomercial advertising that captivates millions of viewers.
2015 got off to a great start for ERA! Our blog readership continues to increase, we released a brand new DR marketing predictions eBook, and hosted another incredible Great Ideas Summit in beautiful Miami, FL just last week. So it's no surprise that some of these topics made it to the top of the list for most read blog posts in January 2015.
Take a look!
Facebook executive Becky Bui wow'd Great Ideas attendees with new ways of reaching targeted audiences in her keynote presentation From Social to Shopping - Using Facebook to Drive Conversions. She provided four tools that direct response marketers can use on the powerful social media platform to engage their customers in a more targeted way than ever before.
The Great Ideas Summit got off to a sparkling start with the ERA 25th Anniversary Party sponsored by Venable LLP! Check out these photos and see what an awesome time we had networking and partying in Miami Beach!
2014 ended on a high note for the bustling ERA blog! Even during the holiday season, there was still plenty of activity to keep readers informed and engaged.
Take a look at the 5 blog posts that made the biggest splash in December!
To commemorate the Electronic Retailing Association’s 25th anniversary, we need your help by providing fun memories for ERA Memory Lane. Send us your favorite anecdote about ERA, the industry, DR products or people from the past 25 years and look out for your story as we celebrate this important milestone of direct response excellence!
Last month the ERA Blog exploded with activity! With new posts published nearly every day and an outstanding array of industry thought leaders providing new ideas and perspectives, blog activity skyrocketed in November with over 100% increase in views over the previous month.
Here are the five most popular blog posts from November 2014.
From all of us at ERA, we want to wish all of our members and the entire direct response industry a happy Thanksgiving....but first, let's take a selfie!
Mastering the art of business development is critical to growing your business. It requires a steady flow of new leads and prospects that (hopefully) turn into life-long customers. But how do you find these new leads and prospects? Cold calling? Direct mail? Perhaps a form on your website for you savvy salespeople?
How well do you know your audience? Do you know what messages they respond best to? How to grab and keep their attention long enough to get to the offer?
As we learned in Carla Roberts’ post on building successful DR campaigns, only 1 in 35 shows works today, down from 1 in 10 nearly twenty years ago.