Mel Arthur

Mel Arthur is president and CEO of As Seen On TV.US, Inc.

Recent Posts

Live Shopping Host Realizes Guest Isn't Ready for His Close Up

by Mel Arthur on Feb 5, 2015 2:30:00 AM ERA 25th Anniversary

As part of our “Memory Lane” series commemorating ERA’s 25th anniversary, industry veteran Mel Arthur shares one of his funniest industry memories.

When I was a host at HSN, we would meet with our show guests in the Green Room. This night, my first item was some type of universal remote control. Let’s call the guest ‘Bob’ (the names are changed to protect the innocent—or, in this case, the guilty). As soon as I walked in, Bob grabbed my hand and told me how excited he was to be on with me. His dream was to be a prime-time host on HSN. He said that together, we were going to "Kill them," and that his item would be the highlight of the day.
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