Michael Jones

Michael Jones is Senior Vice President of Retail and Brand Solutions, RetailMeNot.

Recent Posts

The Secret to Top-of-Funnel Engagement? Mobile Coupons. Yes, Really.

by Michael Jones on Mar 2, 2016 12:00:00 AM Digital Marketing, e-Commerce, Retail

Mobile, mobile, mobile. Retailers probably hear this word more times a day than they would like to admit. And while smartphone shoppers used to be thought of as a technologically-savvy subset of a brand’s customers, I can assure you that most of your shoppers are now actively engaging on the channel.
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4 Ways Mobile Is the Gift That Keeps on Giving This Holiday Season

by Michael Jones on Dec 15, 2015 9:30:00 PM Digital Marketing, e-Commerce, Retail

You’ve likely included some form of mobile marketing in your holiday campaign (brand marketers would be crazy not to have!). But we’re nearing the ninth inning of holiday shopping, and retailers are looking for one last boost this season. Well, there’s still time to amplify your efforts and make the most of mobile.

Mobile is decidedly the most impactful force behind shoppers this season.

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1 out of 5 Retailers Says Measuring Mobile Is Not a Priority—Wait, What?

by Michael Jones on Nov 19, 2015 6:00:00 PM Digital Marketing

The mass adoption of smartphones has proven to be a huge opportunity for retailers—and a huge challenge for those that haven’t jumped on board. Moreover, even the brands that have decided to make mobile a priority in 2015 and beyond, may not see the return on investment they anticipate.

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The statements, opinions, and advertisements expressed on the ERA Blog and other online entities owned by the Electronic Retailing Association are those of individual authors and companies and do not necessarily reflect the views of the Electronic Retailing Association.