You’ve likely included some form of mobile marketing in your holiday campaign (brand marketers would be crazy not to have!). But we’re nearing the ninth inning of holiday shopping, and retailers are looking for one last boost this season. Well, there’s still time to amplify your efforts and make the most of mobile.
Mobile is decidedly the most impactful force behind shoppers this season.
The mass adoption of smartphones has proven to be a huge opportunity for retailers—and a huge challenge for those that haven’t jumped on board. Moreover, even the brands that have decided to make mobile a priority in 2015 and beyond, may not see the return on investment they anticipate.